The psychology of colour in driving positive reaction

http://blog.getresponse.com/color-psychology-in-newsletters.html

Although getting colour right is important, it’s key that the content is engaging, informative and encourages a reader to do something as a result of reading. A positive action can be anything from recommending a friend, clicking on a link to read more but, ultimately engaging with the product or service to purchase point.

 

The Psychology of colour

Emma

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