8 questions to help you define your content marketing strategy

8 questions to define content strategy

So you understand the need for content. You know WHY big companies use content to market their business and keep their customers engaged. How do you go about deciding on  a  content marketing strategy to suit your company’s needs?

It is quite possible to become confused by the myriad of information available on this subject. To help here are some simple questions to help you decide.

1) What do I want to be known for? 2) What do my customers want? 3) What kind of content will they consume? 4) How can I create content that is interesting, consistent, original and likely to a) attract new customers and b) retain old ones? 5) Where should I publish my content? 6) How often should I publish? 7) What business results do I want from my content? 8) How do I know whether my content is working? Let us assume, for example, that you run a gardening firm that has progressed well and you’re looking to improve your visibility on-line through content marketing. If we address these 8 questions sample answers might be:-

1) What do I want to be known for? – Quality plants.  Stylish landscaping. Promptness of service. Originality. Customer service. 2) What do my customers want? – All of the above plus assurance of professionalism,. Value for money. Peace of mind. 3) What kind of content will they consume? – Videos. Articles. Photography. 4) How can I create content that is interesting, consistent, original and likely to a) attract new customers and b) retain old ones? – By using personal knowledge. By researching trends and fashions. 5) Where should I publish my content? – A website? Blog? Social media? 6) How often should I publish? – Weekly? Bi-weekly? Daily. At which point do I risk over-saturation? 7) What business results do I want from my content? – More customers and MORE sales 8) How do I know whether my content is working? – By periodically checking traffic stats and sales since commencing content marketing.

It is not a panacea but if you apply these simple 8 questions you should be able to see a clear path towards a successful content marketing strategy.

Emma

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