The Fragility Of Social Media Audiences

Your Social Media audience won’t be fooled for long.

Being lured into following a brand to win a prize or enter a draw is fine but when users do a mass cull/sort out, or become irritated by the wrong message appearing in their feed, unless a brand has worked extremely hard to engage and have some relationship with that consumer that brand will be unliked/unfollowed quicker than you can say ‘tweet’. It’s imperative to think about and plan your social media content in order to build a positive relationship and good loyalty from your audience.

More can be found about social media relationship building here

the fragility of social media

Emma

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