Effective Content – 11 Tips for Creating Stickier Content

 

The use of effective content has become increasingly important – here are a few tips to help you achieve better search engine optimisation (SEO).

effective content

  1. Use smart headlines you can grab attention – remember, short, succinct and interesting.
  2. Commit to a content plan/calendar to keep content regular and varied – we can help you with this!
  3. Use real stories about real people to create unique and engaging content – if something has made you laugh, cry, feel inspired or provoked a reaction in you it’s worth sharing… so long as it sits comfortably with your brand and enhances the customer experience.
  4. Sense check: is your content worth sharing? Would your reader see value in forwarding it on?
  5. Make sure your content answers the kind of questions being asked on Google or other search engines. If your content resolves someone’s quandary then it’s beneficial, useful and shareable.
  6. Sense check: why should your reader care about your content… What value does it offer them? Is it teaching them something, amusing them, giving them something or adding value to their life?
  7. Tap into your organization for customer-relevant content marketing ideas. Case studies or anecdotes, documented real-life situations are far more interesting, especially if you can solve a problem/answer a question.
  8. Repurposing existing content to make it suitable/fitting for the audience is   important and cost/time efficiency, but remember, Not all content is transferable between mediums. Is your advertising copy really suitable to tweet without a rewrite?
  9. Don’t forget to include a relevant call to action, encouraging readers to do something as a result of reading the post, feature, piece. You could also use a tracking code to better understand where people are coming from and what works well for you.

Finally,

  1. Think about catering for your audiences needs, and who your audience is. On Facebook we have a very local audience, predominantly small business owners, on Twitter our followers have a strong US bias.

At Magnificent Stuff we pride ourselves on working with our clients to understand their audiences and deliver effective and brand appropriate marketing communications. If you’d like a free, no obligation chat about your comms. Please contact us at info@magnificentstuff.net or tweet us @magnificentstuf (yes, there is only 1 ‘f’ at the end!)