Taking the Jargon out of Marketing

For a long time now I have been attending networking events and seminars and meeting numerous small, medium and large business owners in formal and informal settings. When asked, as one always is, ‘What does your company do, exactly?’ I had a stock phrase: “I represent a company called ‘Magnificent Stuff’ and we’re content marketeers.”

Good, eh? Sounds professional and has the added bonus of actually being the truth, which helps.

Trouble is that no-one had the faintest idea what I was talking about. To anyone outside of our industry it’s meaningless jargon. Eyes glaze over.

So now I have a new line “I represent a company called ‘Magnificent Stuff’ and we get you more exposure, more contacts, more leads, more sales and – bottom line – more money’. Full stop. Period.

The business owners I meet have skills that people want, they have training, they have ideas and they have great products that they’ve developed and believe in. That said, and let’s be frank – you could have the best product in England, a World-changing product, but if no-one knows it’s there why bother at all?

These business owners are good at their jobs, they’ve all has success to a lesser or greater extent and they should be working hard in their business to make it progress. We’re good at what we do too and that is using marketing to tell the whole damn World if necessary that these businesses and products¬†exist.

No jargon.

Visit us here – Magnificent Stuff

Emma

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