Anything Other Than Magnificent Simply Isn’t Acceptable
Is blogging really a necessary element of running a business? Are you swaying towards the YES vote, but deep down, as an SME owner, you don’t feel that you have the time or the skills to regularly post any interesting, high quality, original content?
The sinking feeling starts and the procrastination kicks in; surely you’re thinking there are ‘more important’ things you could be doing to grow your business (apart from currently doing a sterling job in talking yourself out of starting a regular blog?). Hmmmm, sounds to us like you are firmly stuck in the blog bog; totally stuck about what to write.
Blogs give customers an inside look into your company as well as an overview of your brand, your aims and values. Your customers feel valued that you want to connect with them, whilst building your brand, client trust and giving your business some seriously free PR. In fact, according to a recent HubSpot survey, 60% of businesses who regularly blog win more customers.
Here at Magnificent Stuff, with wellies at the ready, we can quickly pull you out of the blog bog. How? We blog for you! Simply put, we do everything – we create strong editorial content, research topics and industry articles that are of interest and turn them into content-rich blogs on your behalf. We can magically turn bits of your existing website into bite-sized, easily digestible, useful blogs that keep you relevant and present. Even if you choose to blog about a specialist topic, we have a team of content writing professionals who we can outsource even the most complex blog briefs to.
So, now there really is no excuse not to start blogging and just to help you a little more (apart from all the ‘techy’ bits) we have a few magnificent facts that might help you realise how effective blogging actually can be:
Fuel your Search Engine Optimisation
Search engines recognise valuable content and reward you for creating it, by helping you climb up the results ladder. Adding another indexed page to your website offers you a better chance of showing up in organic listings and driving traffic to your site, which in turn generates new leads and revenue.
Support your social media initiatives
Blogs keep your social media pages active and popular. It’s all well and good sharing other people’s posts, but you need to publish your own content and drive the interest back to your own site. It also opens up an opportunity for dialogue through comments on social media channels as well as saving you time creating separate social media posts when you can utilise snippets of your blog content. Blogging demonstrates that your business is alive, well and very much loved by you.
Be an expert and be human
Blogging is a perfect way to give you the spotlight – your time to shine. Let your audience know that you are confident and knowledgeable in what you do and establish yourself in your chosen field by offering useful and informative content. Your website may be an all singing, all dancing top-notch bit of design, but by posting a regular blog you can add a human voice to your site, bring to the fore your brand, your character and your professionalism.
Blogging for business just makes sense. With minimum financial investment or even effort if you let us take on your blogging requirements, you can rapidly build credibility, boost search engine rankings, increase traffic, be heard and build stronger relationships with your audience. Blogging is a marketing tool that creates opportunity after opportunity and everyone should be doing it.