Magnificent Stuff are delighted to welcome their latest hire, Rebecca Hartgen, who has joined the Magnificent Stuff team as Account Manager.
After studying Events and Marketing at the University of Greenwich, Rebecca started her career as a Marketing Manager for a 5-star hotel in Essex. went onto work for a well-known flooring company developing and delivering a complete rebrand including 3 new websites, new logos and a digital marketing strategy.
Rebecca brings to Magnificent Stuff a fresh and innovative flare for digital design and more importantly fantastic technical expertise.
“I am thrilled to be part of such a talented team and I can’t wait to put my ‘stamp’ on the business. I’m really looking forward to seeing what the future holds for Magnificent Stuff! Watch this space!”
Rebecca is already working across a number of Magnificent Stuff’s projects and clients couldn’t be happier with her support and fresh perspective
Steve of Magnificent Stuff says “Rebecca’s talent not only lies in her attention to detail but also her ability to really get under the skin of our clients businesses. She fits in perfectly we are really excited to have her on board”.
For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact email@example.com or call on 01992 522452.
Magnificent Stuff announce sponsorship of Harlow Town Football Club
Magnificent Stuff announce sponsorship of Harlow Town Football Club. Magnificent Stuff are delighted to announce a sponsorship deal with Harlow Town Football Club. The deal includes, amongst other assets, sponsorship of perimeter boards at the McCulloch’s Arena and sponsorship of the Under 8’s team training kit.
Magnificent Stuff are always keen to get involved with and help the local community, having worked alongside numerous local charitable causes including Mikes Den, Cazfest, TEDx Chelmsford and the Victoria Hall Theatre amongst others.
Already the relationship has proved fruitful for both parties with new introductions and in turn collaborations. Director of Magnificent Stuff, Emma Knewstub says,
“We chose sponsorship with Harlow Town as we have been so impressed with what they are trying to achieve in the wider community. They are establishing something very unique both on and off the pitch. Their support of the wider business and local communities coupled with the benefits they offer young people locally, makes them an ideal partner for us. Harlow Town FC are extremely ambitious and we’re really looking forward to supporting the whole team during the seasons ahead.“
Harlow Town Football Club Director, Paul Wilson comments
“We are delighted that Magnificent Stuff have joined us as a club sponsor, and we look forward to a mutually beneficial relationship over the coming years.”
Magnificent Stuff at the Marketing Hub are thrilled to announce the appointment of former Premier League and Supporters Direct employee, Laura Knewstub as Head of Operations.
Following a 3 year course at The London College of Fashion Laura Knewstub started her career working for the Premier League, in the Chief Executive’s Office before being promoted to work in the Press and Communications team.
Moving alongside Phillip French, (now a Director of the International Olympic Committee) to Supporters Direct, a not-for-profit he had helped set up nearly 20 years ago to assist supporters influence in the running and ownership of football clubs. Laura spent 11 years supporting the organisation through a period of significant growth and promotion.
Now moving into our fourth year of trading Magnificent Stuff has needed to expand in order to streamline processes and better manage the continuing growth of the business. Alongside exemplary organisational, managerial and HR skills Laura brings to Magnificent Stuff a black book of connections and nearly 20 years experience in the sport, leisure and charity sectors.
“After years of working in London I’m really excited to be welcomed into Magnificent Stuff and the Marketing Hub and am looking forward to supporting the growth of the business and its activities” Laura comments.
Co-Founder Steve Chew “Not only is it an incredibly exciting time for Magnificent Stuff, as our Management Team expands, but Laura has brought with her a breath of fresh air, new processes and loads of new opportunities.”
Magnificent Stuff work with clients including Harlow Town Football Club, Hoppily, Clifford Thames, Professor John Celin, Secret Quote, HDCC, Bishop Stortford Chamber of Commerce, Taylor Milburn, The English Cream Tea Company and The Transition.
For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact firstname.lastname@example.org or call on 01992 522452.
Magnificent Stuff and Best Mailing Services are thrilled to announce the launch of their creative services, marketing & fulfilment hub.
In response to growing demand, the strategic partnership will deliver a one-stop marketing & fulfilment solution for clients. Meaning both consistency and efficiencies can be passed onto clients.
“As client confidence in decent agency offering continues to be challenged, creating an exceptionally high standard of service with a trusted one-stop solution is more important than ever. Our knowledge and understanding of the industry fused with the years of experience we have between us allows us to work on some very exciting projects together. The multi-function offering means we can develop innovative solutions from initial research stage right through to fulfillment and the measurement of effectiveness. It’s a really exciting time”.
Continuing to operate under the Merlin Way address, on the perimeter of North Weald airfield in Essex, BMS have been joined on-site by creative content marketing and digital specialists, Magnificent Stuff.
The development of the marketing & fulfilment hub is in response to a clear and very obvious requirement to deliver clients of all sizes a fully integrated solution.
“You tend to find that so many local agencies are really just designers pitching themselves as a marketing agency. Where we differentiate, and offer value is by fusing design, content marketing, reputation management and now fulfillment together seamlessly to provide clients with a multi-discipline offering under one roof.”
Given that BMS, who have been established for 32 years and have worked with clients including, BAFTA, LAING and Hilton, have been collaborating on a number of projects with Magnificent Stuff over the last few years making the hub feel like a very natural progression. Magnificent Stuff has been trading for 3 years and this move marks the significant growth experienced by the agency.
“With the re-launch of the HDCC B2B magazine we were very keen to explore how we could further expand our offering to clients. In BMS we have found not only a hugely experienced partner, but one with genuine enthusiasm, knowledge and creativity”.
For more information about the hub or to contact us regarding work please call +44 1992 522452 or email email@example.com.
When was the last time you picked up The Yellow Pages? Or a hard-copy Local Directory for that matter? Five years ago? Six? When you needed an electrician or a plumber when did you last look in the back of a local paper? The same can be said of your customers too. The percentage of marketing that was digital (ie online) stood at 25% in 2013. Last year it was 75%.
In my role as Co-Founder and Head of Content for marketing consultancy, Magnificent Stuff I must have met upwards of 250 business owners over the past year or two. At risk of generalising they do fit a certain demographic: normally male, normally between 48-55, normally heading up an established SME. In those two years I have met only a handful of business owners who’s digital marketing could be described as ‘good’ or ‘excellent’. It’s no coincidence in my mind, that these people happened to be in their 30’s.
The so-called ‘millennial’ generation have grown up with digital marketing and advertising. In simple terms they ‘get it’, however it can be a steep learning curve for those of us who grew up in the seventies and eighties.
It’s not my place or intention to be alarmist, however the next generation of business owners, our ‘millennials’, are way ahead of the game here. They are tech-savvy, digitally aware and ambitious.
Take social media, for example. Which of us would not like our Facebook or Twitter presence to generate leads and clients? To engender enthusiasm and customer loyalty? Every MD knows that they should be using social constructively for the benefit of the Company, but do they? Chances are unless the Business Owner is under 35 social media not being used effectively or used at all. Why? Three reasons. Firstly, we don’t know how to. No-one’s actually shown us. Secondly, we do know how to but we don’t know what to say and, thirdly (and most commonly) we simply haven’t got the time or resources. Have you got an extra two to three hours per week to spend on social media management? Do you have enough time to blog fortnightly? To create newsletters? Do you even consider such marketing to be useful?
In 2016 digital marketing is not simply important but – in my view – intrinsic to business growth. But then, I would say that wouldn’t I? Here are a few stats:
- 80% of customers do “a lot” of online research for considered purchases.
- 46% count on social media when making such decisions
- B2B companies that blog generate 67% more leads per month than those who do not blog
- The average return on an e-mail marketing investment is £29.14 for every pound spend
- 93% of marketeers use social media for business
Of course every business is different but ultimately without digital and content marketing of some type, your company will be missing leads and clients. If you’d like any advice on how to make digital marketing work for you please get in touch, we live and breath content.
Steve Chew is Head of Content at Magnificent Stuff Limited, Old Harlow. You can contact Steve via the link above 0r on 07723024865.
…and madness drives us on!
Nearly 2 years since we first set up and we’re going from strength to strength. Year on year we continue to grow followers, Likes, client base, knowledge and turnover.
Thank you for your support to date and please continue to like, share and talk about us and the work we do. No marketing is more powerful than word of mouth and personal recommendations!
Every day we face a new challenge and sometimes a new battle to juggle or beat but we genuinely love what we do and we do it because we love it.
email us at: firstname.lastname@example.org
We love this post from accountancy firm www.Bird-luckin.co.uk with some great tips for marketing a business. We offer support, consultancy or delivery on all of the below, call Steve for a no obligation Meetup or chat.
Our favourite and sure-fire winner is networking. We know not everyone is great at networking and certainly many don’t enjoy it so we offer a hand holding service which means we coach you through do’s and dont’s in realtime, so we attend an event with you and help you represent your organisation.
Whether it’s a conference, a coffee or a presentation we can be your right hand man and help get your business noticed. Contact Steve on 07723024865 or Steve@magnificentstuff.net
1) Attend as many free networking events as possible
If you take a look on sites like Meetup, Eventbrite, Facebook or in any free local business magazine, you will see that there are many free networking events for businesses like yourselves. These events tend to be well attended and are a great opportunity to meet like-minded business people. While you may not get work out of the first meeting, regular attendance will mean that you are remembered when an opportunity does arise. Just don’t forget your business cards!
2) Offer a consultation
If you are struggling to get people through the door, offering a free initial consultation can be a great hook to get people in to see you. Once there, it is up to you to demonstrate the reasons why they need you, but chances are that if they have already come in to see you, they have a problem you can solve.
3) Optimise your website
Websites are becoming the shop window for most businesses. It is important that your website gives off the right image but also that your customers can actually find it when looking for you. Make sure that you regularly add relevant content full of keywords appropriate to your services. When marketing a business Add your site to all the free online business directories and offer to write guest content for other sites, which include a link back to your own site. Search engine optimisation basics are easy to do in-house and there are plenty of business books out there to help.
4) Public Speaking
There are hundreds of business conferences taking place each year and they are always on the lookout for good public speakers to come and present or run workshops during the day. It is a great opportunity when marketing a business and skillset to a captive audience and really demonstrate your knowledge and expertise.
5) Run a free seminar
Running a free seminar or even webinar is a great way to demonstrate your knowledge to potential clients. You could partner with another local firm offering complimentary services or products to your own and run a joint event, which then gives you the opportunity to market yourselves to each other’s client bases. Publicise on Eventbrite, or get in touch with your local Chamber of Commerce who may also be able to promote the event to their members.
6) Brand yourself
It is important that you have a consistent brand image which conveys professionalism and attention to detail. Make sure that your business cards match your stationery, make sure your website matches your email footer and ultimately ensure that they all tie in together to form one brand identity. Don’t have your logo in different colours on different promotional items; ensure you have a corporate style that everyone in your company adheres to.
Blogs are a great way of showing the world you are an expert in your chosen field. They are also a great way of attracting people to your website, as they will show up in search engines and bring people looking for solutions to their problems, solutions that you provide.
I am not just talking getting out and meeting people face-to-face – although that is vital – social media is a great way of generating leads for your business. Post engaging content and encourage people to join in on discussions. Comment on other professionals posts with helpful advice relating to your product or services. But most importantly, make sure you post several times a week as this is shown to increase the confidence of potential clients in your ability and encourage them to pick you over your competitors.
9) Email newsletters
Email newsletters cost nothing to send, although we would recommend using a package such as Mailchimp to make them look professional. They are a great way to keep your clients up to date with new promotions, exciting news or press releases and they allow you to put a voice to your brand. You don’t have to write lots of content and a picture speaks a thousand words. Just be sure to include a catchy title to ensure people click to open your email. Statistics show the best days to send email newsletters are Tuesdays and Thursdays between 12 and 3pm.
So a customer has just purchased from you, do you follow this up with a call or email a few days later to make sure the customer is happy? And most importantly do you offer them an exclusive discount if they purchase a related product or service with you now? It is easier to sell to existing customers than it is to find new ones. Plus if they have just received your product or service and they are happy with it, now is a great time to offer them an incentive to buy more from you. You can even extend the offer to their friends and family and encourage them to refer you.
For accountancy support you can visit www.bird-luckin.co.uk but for more information on marketing a business contact
Steve on 07723024865 or on email@example.com
Marketing Support for organisations of all sizes.
We like to think we can help with most business objectives, just a few of the areas of marketing support we specialise in include the following:
Content marketing strategy
Small agency consultancy support
Market research – surveys, questionnaires, focus groups Subscriptions and distribution
Loyalty marketing/membership marketing
E-commerce setup and management
Readability/tone of voice
Contract Publishing – B2B and consumer
Print and publication management – full service offering (inserts, magazines, brochures, catalogues)
New business development/strategy
Commercial consultancy – advertising sales support/setup/management Subscriptions management
Distribution management/targeted placement
Search engine optimisation
Social media strategy
This list isn’t exhaustive but covers the type of work we do. For costs and more information on marketing support in-house or offsite please contact firstname.lastname@example.org or call Steve on 07723 024865
Tips to help with Presentations
Do you get nervous presenting? Do you spend the entire time whilst waiting to perform panicking, sweating, shallow and fast paced breathing or practising your speech over and over in your head? Either way you’re barely listening to anything else going on around you, everything is focused on you – trying to keep you calm, focused, and minimising the pressure you’re placing on yourself to perform.
I’m this person, I’m entirely terrified of standing up and having no clarity, complimented by a lack of incoherent thoughts and being unable to translate anything into grown-up speech and worse still, boring everyone and having no hope of holding the crowd.
I should be excellent in my position and with my background, And surely, with all the sales courses, pitches, self-help and training I’ve had I should be on the TED talk stage!
I thought it fitting to share some of the more realistic and productive tips to help with presentations I’ve been given over the years to see if it can help you more than it has me!
- Have an elevator pitch at the ready – and have it very well-practiced (an elevator pitch is a short, sharp couple of sentences that explain why people should do business with you (derived from ‘if you were in a lift with Richard Branson / A.N.Other business mogul, what would you tell them about your business/you?’)
- Always have the first sentence of your presentation ready and prepared. If you get up and go blank this first sentence will really help get you back on track.
- There is a lot to be said for breathing… It’s entirely underrated and we make so little effort with it when we really should be doing it properly. Every course and training session I’ve been on focuses on the breathing. Slow, deep inhale, so your chest puffs out a bit and being conscious of your breathing really helps calm your body down physically so can rid you of the sweaty palms, twitchy hands, dry mouth and anxious heart pounding in your head thing you may have going on. If you need help count to 10 on each breath in and then again on out.
- Silence is golden. Don’t be afraid to stop, pause and collect your thoughts at the end of a paragraph during your presentation. This not only refocuses you but re-engages the audience and gives them a moment to digest what you’ve just said.
- Nice knickers and shaved legs… Or clean pants and a good wash if you’re a guy. Being presentable not only makes people warm to you and not focus on your negatives (and as much as any trainer has told me this isn’t what people do, I know it’s a lie – we’ve all silently critiqued the poor bastard standing presenting to us instead of hanging on every word he utters!) it subconsciously makes you feel better and more confident, even if you don’t realise it! So, having a new top on or polishing your shoes, whatever you need to do, do it is and as much of it as you can do to ensure your are perfectly groomed and presentable!
- SMILE! People want to like you, and on the whole they are really interested to hear what you’ve got to say. Smiling not only makes a connection between you and your audience it will also help relax your face and in turn your mood. Smiling is so underrated in our opinion.
- Watch the big politicians and public speakers. Loads of them hold their hands together or press their fingertips together, this focuses your energy and helps curb the shakes and sweats
- Practice. Practice. Know your shit. If you know your subject matter you can wing any presentation or talk…
Failing all of these tips I’ve been crippled with nerves during one presentation before and found myself in the loo downing a miniature gin before going on… It didn’t touch the sides, I still cried after it and I still flunked the presentation, but the gin helped me laugh about it after… a long time after!
Are you writing your business plan, ramping up your marketing or evaluating your business as it stands today? There are many ways to define your proposition and to go on and sell your business by communicating your offering effectively. You need to be planning a marketing strategy. Fundamentally, everything boils down to a few key questions you can ask yourself about your business. If you’re a sole trader… it makes things a lot easier to sit down and talk this through with a friend or mentor.
1)What Does Your Company/Product Stand For? Why should customers choose you?
This isn’t as tricky as it sounds… It’s basically the single most compelling or different thing about what you’re offering. You need to have a USP or Unique Selling Point to stand out from the crowd and to ensure customers choose you over the competition. This shouldn’t take you long and may even come from the initial reasons you went into business. Did you build the foundations of your company on being especially green, cool, charitable, Scandinavian, economical or ethical? Whether your widget is only produced with recycled items or your service offering is based on value and quality it’s great to define this and use it to help promote your offering. It will help you define your USP, help in planning a marketing strategy and set you apart from your competitors
2) Who are you targeting? Who is your ideal customer?
Whether it’s stay at home mum’s in Essex or ABC1 males, teens with Nokia phones or unemployed women in their 20’s its imperative to understand who your customer base is or will be. If you already know who is buying from you it’s worth revisiting and looking at who else you may be able to target too.
Pen portraits are basically a picture of someone – anyone, who looks as though they could be your customer. What’s great about them is that they really help you define your communications.Presently I am working on a new app which helps stay-at-home parents and carers plan their day around feeding, washing loads, school runs and general chores. So I have created 2 pen portraits of my customer base to help pinpoint my marketing plans.
Dave is a stay-at-home dad, his wife, Grace, works in the city and Dave has 2 girls,
Polly is 1 and Maisie is 5. Everyday Dave is tasked with a list of to do’s emailed over by Grace from her commute. Everything from picking up some more milk to collecting a passport renewal form from the post office to ordering some new school shorts online or hoovering and changing all of the beds. Dave reads the Guardian and is constantly scrolling through Twitter and Facebook.
Ann is a grandmother to Bertie, Bobby and Oliver. Ann’s daughter and son in law both work and so Ann has to care for her elderly mother between school runs and the 3 boys. Ann is an active member of the WI, an occasional facebook user and likes spending time with family, especially her husband.
Whatever your product or service you need to research and understand your end user, whether it is another business or a consumer, by learning as much about them as you can you can tailor your approach and target your comms to reach this audience.
3) Who is your competition and what are they doing?
Without it consuming your existence its really important to monitor your key competitors. Look at what other products/services they’re offering and where and how they promote them. By monitoring the activity going on around you it is possible to see what works and what doesn’t work, as a consumer. It can also be quite inspiring and help give you some pretty good ideas for your own activity. Do avoid publically criticising the competition though, it will only reflect poorly on you!
4) How do you meet your prospective customers needs?
If you’re a plumber you can fix taps, boilers and install bathrooms. It’s a really good idea to define your services and to list everything you can do/offer – how about guaranteeing your work for 12 months to help reassure your customers and offer some added value? Or if you, like us, work in marketing, we have a vast list of the services we offer on our website but also as a rate card to help us cost a project. We identified a need for an ‘out of office hours service’ allowing our client base to work on their business when they’re not working in it, making the marketing functionality more accessible to them. Think about your client base and what they need. Then add what you can reasonably do and make profit on.
5) What Do You Say? How Do You Say It? What’s your look and what are the messages you’re communicating?
Global clients pay £000s to have an agency define their brand for them. They establish a tone of voice, use of language, do’s and don’ts, logo design (with strict rules for how and where the logo can be used), a strapline that summarises the brand proposition and imagery that represents the brand and is described as ‘on brand’. Whether you only speak in the 3rd person, your brand has a female voice, is irreverent or straight talking it’s really beneficial to establish your style, especially if you’re using social media (as you should be of course). This helps determine the type and style of content you curate through your chosen channels and the messages you communicate to your audience.
Once you’ve answered these 5 questions you will have a much clearer picture of how to be planning a marketing strategy. If you struggled answering these questions or would like help answering them then please get in touch as we would love to help you.