Whatever your business, you can’t possibly have failed to appreciate the importance of social media in building a brand. Even the smallest of dog-walking or babysitting services has a Facebook page these days. And look at any advertising material and you’ll see the Twitter logo with an address for anyone wanting more information. But you need to be using Twitter wisely.
Twitter in particular is an a amazing resource for advertising. But with so many voices tweeting for attention, it’s important to have a strategy that will make yours louder than those of your competitors rather than being lost in a sea of tweets.
Tweet well, and tweet often, is basically what it comes down to. Studies have shown a strong correlation between number of fans and frequency of tweets. But if nobody’s reading them, then what’s the point?
This is why it’s important to tweet well. Engage in conversations with other businesses – that way you’re making yourself known to their followers as well as your own. Look at what’s trending, find something that’s relevant to your business, and say something appropriate along with the relevant hashtag, so that people who are following that story will know you exist and have something to say. Once they know you have something to say, they may well be more interested in knowing that you have something to sell.
But always remember that the internet never forgets, and an unwise tweet can can dire consequences for businesses as well as celebrities. Just typing “Twitter fail” into Google will give you more examples that you will ever have time to read of people and businesses falling foul of their inability to use the platform well. Racist celebrities are the ones who make the national news, of course, but the small business arena is littered with the corpses of companies whose employees, whether intentionally or otherwise, have tweeted something offensive or upsetting and have not been able to ride out the storm. Social media can be a very unforgiving place.
But all this can be avoided if you put an effective social media strategy into place – preferably only one person should have access to the account, and they should be both trusted and well-briefed.
But don’t let the risks put you off – for every company that has ruined itself with a Twitter fail, there are many more who have treated the platform sensibly and have seen amazing returns in terms of brand identity, customer base and profit.
If you’s like any help using Twitter correctly for the benefit of your business please contact the team at Magnificent Stuff – they know about such things:-)
Your Social Media audience won’t be fooled for long.
Being lured into following a brand to win a prize or enter a draw is fine but when users do a mass cull/sort out, or become irritated by the wrong message appearing in their feed, unless a brand has worked extremely hard to engage and have some relationship with that consumer that brand will be unliked/unfollowed quicker than you can say ‘tweet’. It’s imperative to think about and plan your social media content in order to build a positive relationship and good loyalty from your audience.
More can be found about social media relationship building here
There are a few simple, yet smart ways you can
Use Facebook to Promote a Public Event
without posting the same irritating messages to the same circle of friends. These tips will not only create genuine interest and standout for your event but will also engage your audience.
- The first recommendation would be to always have a holding page for your event, so a website or similar that will host all of the relevant information about your event. You can encourage users to sign up by promising additional insight or a freebie on arrival.
- Social share buttons to your registration page on the event. Word of mouth marketing is the most effective marketing and if people see other people are linking, following and sharing your event, the more visitors will perceive your content as being popular and will also want to share.
TOP TIP: The best place to position your social share buttons is at the top right “above the fold” (visible without scrolling).
- Use your Facebook page wisely! Even the banner/image on your page is valuable to you. At 180px by 540px there is an opportunity to use all of that space to talk about what it is you’re promoting. As does the event icon itself. A call to action – Free drink on arrival or free olives or complimentary bread and oil – these are all more appealing than the repetitive wallpaper that is: BUY TICKETS.
- Give your readers/followers/friends/likers MORE than just constantly harassing for a sale. If you’re a restaurant or a pub offer a recipe? Post pictures of the mouth-watering food – Instagram is a great app to do this through. If you’re hosting a festival, audio clips of featured artists can be really popular, if it’s a charity event post some case study stories of the good work the charity does.
- If you supply decent content, you’ll engage your audience. They’ll feel loyal towards you. They will feel as though they’re getting something back from you and won’t doubt investing in your event. Now is a good time to try and start some dialogue with your audience, start with a question – something like “Have you got your ticket yet to our next event?” or “Hands up who’s attending this event?!” You could use both your sharing link and your webpage link/registration link
- Facebook events – the fundamentals…
- Facebook Events is one of the most misused features of the social network. There are 2 ways to create an event:
In a personal profile – here you have the ability to message all invitees directly into their inbox
Via a fan page – best to use for business related events. Any changes or amends will simply go out as an update rather than a message as it would on a personal event
Do note that users have 2 inboxes and so be mindful that some messages may disappear into their ‘other’ inbox.
TOP TIP: If you’d rather not receive Event invitations/emails from certain friends but you don’t want to unfriend him/her, help is at hand! There’s a little-known feature on Facebook that allows you to block Event invitations from specific friends. Just go to Account > Privacy > Block Lists > scroll to Block event invites and type in the friend’s name. Voila. Your friend will be none the wiser.
- Don’t be afraid to ask your attendees to share. Ask your engaged fans to please invite their friends or at least put the event on their profile giving you additional visibility.
- Be clear that there is a link that Facebook users need to click to register. Some people might think that by clicking the “I’m Attending” button they have signed up for your event. Write periodic updates and messages on the Event wall to encourage everyone to go get their ticket if they haven’t already.
- Finally, how about encouraging your audience to curate your next event. Ask them what food they love, which film they want to see or which band they like best. By having this additional involvement in the event they’ll feel more excited and part of the event itself, becoming evangelists for you!
I hope these few fundamental tips have helped. Facebook can be a really valuable asset in event planning, used poorly it can also be really irritating and off-putting to fans. There are loads of useful hints and tips all over the internet on the smart use of Facebook, its well worth having a trawl around to learn more.
Otherwise we can always help you plan your social media effectively – firstname.lastname@example.org