In today’s increasingly overcrowded digital marketplace, search engine optimisation is now more important than ever before if you want your site to stand out from the crowd. Video content is a great way forward.
Whereas in the past a handful of keywords would do the trick, increased broadband speeds and the popularity of streaming media (an estimated 100 million people a day watch online video content) mean video is now one of the most important additions you can make to your marketing arsenal. This has as much to do with advances in the search engine technology itself as it does with the changing nature of the marketing landscape – a process which is only going to continue, making it vital that you jump on board now rather than find yourself left behind.
When you consider the advances being made by Google Labs in pattern recognition, the necessity of using video content becomes obvious for anyone wanting a boost in the markets of tomorrow.
Of course, search engine page ranking is just the beginning of your target audience’s engagement with your site. Once you have them there, you have to maintain their interest, and what better way to do that than with a slick video presentation? According to the Cisco Visual Network Index, by 2019 80% of all internet traffic will be video, making it the ideal way to connect with your customer base. And as a means of measuring how effective that connection is, video has a lot to recommend it over text. Of course, you can see how many pages a visitor has looked at but there is no way of telling how much of each of those pages they have actually read. Compare this to video, where information about how far through a piece each visitor has played is far easier to collate, making it equally useful as a tool for market research and refining your strategy.
If a picture can be said to paint a thousand words, the power of video is exponentially larger. It has a substantial effect on click-through rates, page rankings, audience interest and deal closures. If you look at the research, as well as the tangible benefits gleaned by those businesses who have already joined the video marketing boom, there really is no good reason not to get involved yourself. It’s not just sound business sense, it really is the future of online marketing.
From testimonials through to promotional videos and training produced, directed and edited by experienced, qualified experts. Increase your customer engagement and improve your search engine listings with bespoke, quality video content produced to your specifications. Contact Steve at Magnificent Stuff via e-mail or on 07723024865.