Our Values




This is an overview of the day in the life of me, Emma Knewstub. Not every day is this positive, upbeat and productive. In fact only a few of them are… but I won’t document the crappier days or the days when I’m firefighting all day and don’t feel as though I get anything done! Like all working mums, employed or self-employed life is a constant juggling act. You tussle with each day as it comes always trying to do your best, and often, as a result of the working mothers guilt, more than is expected. So here it is, a day in the life of me…


04:00: – Wake up ready to kick start the day. After drinking a v large glass of water I get started on reviewing and responding to the 6 mail accounts I own. As well as overseeing major web Dev with a team in Australia (its handy being up this early), I have three news stories breaking today for various clients and a deadline for a new business tender. Plus the school milk order slip needs to be in and there’s another bloody dress-up day at school for our boys tomorrow so I have to sort outfits. Manage to just squeeze in the draft for a difficult email I need to send later which is declining a commercial offer from a client. Awkward but writing at this time of the day just seems to come a lot easier for me! I’m not on one of my consultancy days today meaning I have a little more ‘me’ time but it also means I’m juggling an awful lot more!

05:47: My 2 year old invariably joins me and starts his day by presenting my cheek with a toy or book. Today it’s grandpa pig! Now the first of 3 boys is awake I switch into mummy mode and after loads of cuddles we crack on with the daily routine of breakfasts, animal feeding, dishwasher, lunches, washing and last minute homework panic!!!

07:30: As I handover the kids to my dear Mum I plug in my headphones and set out for a run. Current favourite playlist is Run and Bass on Spotify. I track my run on Strava, as it seems to be the most accurate and lots of my proper running friends use it so it makes me feel a bit more like I know what I’m doing!

07:45: Phone pings with urgent email from Australia. Strava and tunes paused I stop in my tracks along a busy commuter road to respond. White van drives past and I hear ‘keep moving you lazy cow!’. Unable to react quickly enough I carry on with the email before restarting my apps and running a bit faster (no one wants to be a lazy cow now do they!)

08:30: Home. Disappointed once again with my time and speed. I ask Alexa to play me some happy music whilst I shower and get ready, Alexa doesn’t seem to get me today and starts the playlist with Mardy Bum.

8:45: Phone rings. It’s the school letting me know one of the boys has banged their head but is fine and I’d not sent enough milk money in! GRRRR.

8:47: Resume shower and getting ready

9:20: Walk into the office after a frustrating commute with nothing on the radio and the irritation of just how many poor drivers there are on the road! Get set up whilst talking to our newest client by phone on why credibility is so integral to online reputation and some quick fixes to improve her online profile.

9:30: A quick breakfast of the last of my cold coffee and granola whilst popping the 7 vitamins I take plus heartburn pill and a further ibuprofen as I think I’ve pulled a muscle over exerting myself this morning. Final sign off confirmed so circulation of the latest issue of Stories needs to commence. Start to post the digital version of Stories via the various Intranets, social channels, media mailing lists, a platform we’re testing – Journolink, and our relevant trade press and contacts lists

10:00: Sit down to re-review and respond to the email inboxes and also the 19 social media accts I’m accountable for (this doesn’t include our day-to-day client activity – I’m not the social media guy at Mag Stuff!)

10:30: We’re currently neck deep in a really exciting pitch and I’m desperately trying to get a thought I’ve had bouncing around in my head down on paper. The phone pings with a message, it’s my mum asking where the nappies are. We’ve run out – I had forgotten to get them! Phone and apologise. Get on with pitch document listening to playlist for ‘Concentrating’ on spotify.


11:00: Ed my lovely coach/advisor accountability type person from the Entrepreneurs Network calls for our weekly catch up. We run through stuff I’d set myself to do last week and stuff I need to do next week. We have some friendly banter and organise next weeks call. So used to multitasking I always try and squeeze in the odd email or task when on the phone to Ed but invariably I get caught out as he just seems to know and throws in a difficult question mid-sentence to catch me out!

11:45: Meeting to talk through pitch with the rest of the team. Got the designer and fulfilment experts into the room to brainstorm ideas.

12:30: Call from prospective client to say we’ve been appointed to rebrand and re-establish their online subscription business. The beauty of being a small, independent and therefore nimble hub is the ability to get the right people in a room quickly. I always see these ‘kick offs’ as a bit like a team talk before a match. We have all the right specialists on hand and talk through ideas, tactics and strategy on how we should and how we can make it happen together.

15:30: Scheduled call with Chamber of Commerce to discuss content and theme for the next issue of B2B Stories magazine.

15:45: Plan for handing over tomorrow’s back-to-back client status reviews by writing brief update/notes next to each client I look after.

16:30: Home just in time for the ‘witching hour!’ Thank mum, blitz house, prep dinner, feed animals, dishwasher, washing and homework panic all over again!

17:17: Call from client. Phone service is so awful and 2 year old is having a “hangry” meltdown rage so I escape to the garden (whilst he bangs on the door after me!!!) client has had a great result from his news story and wants to adapt social media messaging tomorrow to reflect this. Celebrate with a large gin!

18:00: Call from my partner to say he’s finished up and submitted the tender and is now off to a networking event.

20:00: All 3 boys in bed (for now), house is in some state of order and costumes are sorted for tomorrow. Phone rings as arranged – web developer to talk through final amends on a site for a well renowned surgeon to the stars.

20:12: And so to bed. Quick flick through my Facebook newsfeed and then LinkedIn notifications, and asleep pretty much as soon as my head hits the pillow, ready to start again tomorrow!

To find out more about me or my business please do get in touch: emma@magnificentstuff.net

Or you could always check out this article in The Guardian, of course:-)

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