02 – ENTREPRENEURS
01. NOEL GREENWOOD
There are very few people on this planet that can make cardboard sound interesting, but Noel Greenwood is one of them.
Noel’s company, GWD Ltd, have been doing ‘incredible things with cardboard’ since 1986, and in that time have established themselves as ‘probably’ the premier presentation packaging company in the UK.
“We started out designing and printing Point of Sale (PoS) material”, says Noel in his office, surrounded by shelves and shelves of incredible boxes in all manner of shapes and designs. “Presentation packaging was something that we developed upon over the years”.
In the early 90s GWD started getting into the box business manufacturing ballotin and carton style boxes. This proved so successful that very soon they needed a specialist folder/gluer machine, however at 15 metre long, ‘we needed a bigger factory to house it too” says Noel, ‘so we took over the unit next door.” GWD expanded into rigid ‘paper over board’ boxes in 2000, and this has since become the mainstay of the company.
Now employing approx. 30 people GWD are recognised as leaders in their field. They produce beautiful presentation packaging for florists, chocolatiers, confectioners, and all sorts of corporate clients for promotional and marketing purposes, indeed anyone who wishes to make a statement as to the quality of their wares. There is a psychological element here. A consumer looking upon a stunningly designed and packaged product will be likely to think that if a company cares so much and has given so much thought to the presentation of it’s product in strongly suggests that it has given a similar amount of thought to the product itself. It shows a willingness to invest in the customer experience. It breathes quality.
Noel’s company have worked with many prestigious clients over the years such as Cornelia James (Glove Makers to HRH the queen), International Award winners Rococo Chocolates, and numerous other auspicious brands and individuals. They have made one off boxes for Elton John and, last year, designed a ‘one-off’ presentation box for Taylor’s Bulbs of Holbeach, (who hold The Royal Warrant as Bulb Growers to HRH The Queen) for a presentation to Her Majesty on the occasion of her 90th birthday.
The skill and aptitude of GWD’s in-house designers and cardboard engineers is very high as the workmanship that goes into these creations can be extremely complex and time-consuming. It is a real ‘craft’ and the Company is a real local success story.
If you would like to get in contact with Noel you can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk