Whatever your business, you can’t possibly have failed to appreciate the importance of social media in building a brand. Even the smallest of dog-walking or babysitting services has a Facebook page these days. And look at any advertising material and you’ll see the Twitter logo with an address for anyone wanting more information. But you need to be using Twitter wisely.
Twitter in particular is an a amazing resource for advertising. But with so many voices tweeting for attention, it’s important to have a strategy that will make yours louder than those of your competitors rather than being lost in a sea of tweets.
Tweet well, and tweet often, is basically what it comes down to. Studies have shown a strong correlation between number of fans and frequency of tweets. But if nobody’s reading them, then what’s the point?
This is why it’s important to tweet well. Engage in conversations with other businesses – that way you’re making yourself known to their followers as well as your own. Look at what’s trending, find something that’s relevant to your business, and say something appropriate along with the relevant hashtag, so that people who are following that story will know you exist and have something to say. Once they know you have something to say, they may well be more interested in knowing that you have something to sell.
But always remember that the internet never forgets, and an unwise tweet can can dire consequences for businesses as well as celebrities. Just typing “Twitter fail” into Google will give you more examples that you will ever have time to read of people and businesses falling foul of their inability to use the platform well. Racist celebrities are the ones who make the national news, of course, but the small business arena is littered with the corpses of companies whose employees, whether intentionally or otherwise, have tweeted something offensive or upsetting and have not been able to ride out the storm. Social media can be a very unforgiving place.
But all this can be avoided if you put an effective social media strategy into place – preferably only one person should have access to the account, and they should be both trusted and well-briefed.
But don’t let the risks put you off – for every company that has ruined itself with a Twitter fail, there are many more who have treated the platform sensibly and have seen amazing returns in terms of brand identity, customer base and profit.
If you’s like any help using Twitter correctly for the benefit of your business please contact the team at Magnificent Stuff – they know about such things:-)