Passion isn’t only important when  launching  a business it’s important when  doing  business. Always. Whether you are a small start-up company, or a multi-million pound organisation never forget your passion.  

Starting a business is something that occurs every minute, every day, every hour. People start businesses to make some money, right? Unfortunately when the focus is purely on making money, the business is likely to result in failure. This idea however, is transferable. If you are working in a business area that doesn’t excite you then instead apply yourself to a sector which you are passionate about. Being passionate helps your personality shine above the rest.  

Look at the business from another perspective… instead of seeing all the cracks and failures try to focus on the good (which is often your USP). Being miserable both as a boss and an employee is draining for those around you; this can have a dreadful effect on your customers, too… 

“It was clear that they didn’t want to be there” 

“Why are they a point of contact for ANYone?! Zero personality” 

“Talk about ‘team spirit’; this team were practically non-existent!” 

Don’t put yourself in the firing line for comments like these. All it takes is a bit of ‘umph’ and energy to create passion. Remember: what doesn’t challenge you, doesn’t change you. It is good to have tests and trials to remind you of the purpose of your place in business. 

Without passion and enthusiasm, very few small businesses will succeed.  Anyone who thinks that working for yourself is an easy gig, think again. 

Sometimes it can be lonely, no one to bounce ideas off, no one to ask you if you want a cup of coffee, the constant need to market yourself can all take their toll. 

But I wouldn’t change it for the world. Why? Because I’m passionate about what I do, I enjoy making life easier for other small business owners.  Helping them to see the wood from the trees, taking away the things that are holding them back from growing their business. 

Recently, I spent a day with a client in her home office.  When I arrived, she said that she hated going into the room, not because there was anything wrong with it, but just because it was full of ‘stuff’ that she no longer knew what to do with.  By the end of the day and after some ruthless shredding, she stood at the doorway and said she couldn’t believe it was the same place.  Not only that, she was looking forward to starting work in it the next day. 

That’s why I do what I do.  It may not be saving lives or finding a cure for cancer, but I do make a difference to people if only in a small way, and that really matters.