WORKING FROM HOME IN ISOLATION – Brand visibility
Employees are working from home during isolation and representing your business. Here are some smart and very simple ways you can ensure employees still feel part of your organisation and maintain your BRAND VISIBILITY.
Engagement is so much better when cameras are switched on and people interact visually whilst working from home during isolation. Company policy of CAMERA’S ON is key to ensuring everyone is present, engaged and paying attention. It’s important everyone adheres to this from the top down to install it as part of brand culture. Having a branded coffee cup for staff to use whilst they’re on a call is a very simple and easy way to remind video call users who they are meeting with.
‘Camera-Ready’ Clothing and Appearance
You get washed and dressed to go into work, therefore employees should be doing the same when working from home during isolation. For video calls choose a simple, solid coloured top, (intricate patterns and designs are distracting on camera). If there is a uniform or branded clothing encourage teams to wear it – not only does this help employees feel part of an organisation, but also ensures they are representing the company professionally. Advise employees to keep their hair out of their face and to position the camera to show face, shoulders, and a bit of the torso.
Be aware of what a computer or phone camera shows to avoid anything embarrassing especially not just thinking about how you look but the background in your house too. Have a digital branded backdrop created or blur out the clothes drier or unfinished decorating. This helps give teams a united feel for meetings whilst driving a unified brand.
Custom Reactions & GIFs
GIFs and custom reactions in messages help strengthen a bond between users when working from home during isolation and banter/face-to-face interactions are less likely. Many applications offer these as an option however we can create a series of bespoke, branded Gifs/icons for your team/business.
IMAGE CREDIT: www.datum.co.uk