Thinking outside of the box
In this digital age, it’s never been easier to reach your customers. Ditto for your competitors. In the endless barrage of marketing directed at consumers, standing out from the crowd is vital, BUT, it’s also easier said than done. So, how do you transcend the norm and make your mark? Thinking outside of the box.
Engage your creative brain
The most successful businesses are the most creative thinkers. Take inspiration from people and businesses that inspire you, be open to different perspectives. Break habits. Question everything. Challenge the obvious, and don’t be afraid to take risks.
Show some personality
You don’t have to go full ‘Wendy’s Twitter account’ (unless you’ve got the comedy chops for it, of course) but a generous dollop of personality can truly differentiate your brand from the rest. Have a think about who your audience is and what they want. Don’t try to match that perfectly but bring your brand to life for them.
Keep it fresh
Found something that works? That’s great – for now. Trends and tech are in constant flux. Keep your finger on the pulse and be prepared to change, or that groove you’re in could quickly turn into a rut. Keeping up to date with what’s going on in your industry can be easily done with access to trade body content, by reading relevant news and by following pertinent social channels.
Thinking outside the box is what we do (we’ve actually flattened it and put it out for recycling). If you would like some help with your strategic thinking, to help you stand out and be remembered then we’re your team.
For expert help with crafting a creative marketing strategy, call our Magnificent team on 07834 760627 or fill in our Contact Us form or you can email us on email@example.com
I’m Emma Knewstub, founder of Magnificent Stuff and I have over 30 years industry experience. I am a highly qualified marketer, I can help you promote your business both on and offline. I help make people famous in their sector.
Customers are the cornerstone of your business.
They’re the reason you exist, the people behind your success – and the people who could bring it all crashing down if you don’t look after them, it’s important to be keeping customers happy. In fact, a recent PwC survey found just one bad experience could turn 1 in 3 customers off, with another 92% jumping ship after further poor service.
We all know that gaining a new customer can cost up to seven times more than working to retain an existing customer so when you’re thinking of ploughing all those £’s into Facebook advertising or LinkedIn Mail to new prospects just to get your name out there, think again. It could be so much more worth investing in the people that have already bought into and love your offering.
So how do you keep your customers happy?
Listen and engage
Encourage feedback (and take it on the chin); be honest about your failings; rectify mistakes; engage with people. Care about your customers and they’ll care about your brand.
Make life easy
If your website isn’t mobile friendly or your social media engagement sucks, and it’s difficult to get hold of you customers will find someone else who does it better. Make your systems fast, responsive, effortless.
Go the extra mile
Who would you go back to – the company who simply ‘delivers’ or the one who makes you feel like nothing is too much trouble? Be flexible enough to bend over backwards.
“Customers who love you will market for you more powerfully than you can possibly ever market yourself.” – Jeanne Bliss
We help make people famous in their sector.
To find fame in your sector please contact Emma on 07834760627 or visit our Contact US page and fill in our little form with your details and we’ll call you back with a plan.