Keeping Customers Happy

Customers are the cornerstone of your business.

They’re the reason you exist, the people behind your success – and the people who could bring it all crashing down if you don’t look after them, it’s important to be keeping customers happy. In fact, a recent PwC survey found just one bad experience could turn 1 in 3 customers off, with another 92% jumping ship after further poor service.

We all know that gaining a new customer can cost up to seven times more than working to retain an existing customer so when you’re thinking of ploughing all those £’s into Facebook advertising or LinkedIn Mail to new prospects just to get your name out there, think again. It could be so much more worth investing in the people that have already bought into and love your offering.

So how do you keep your customers happy?

Listen and engage
Encourage feedback (and take it on the chin); be honest about your failings; rectify mistakes; engage with people. Care about your customers and they’ll care about your brand.

Make life easy
If your website isn’t mobile friendly or your social media engagement sucks, and it’s difficult to get hold of you customers will find someone else who does it better. Make your systems fast, responsive, effortless.

Go the extra mile
Who would you go back to – the company who simply ‘delivers’ or the one who makes you feel like nothing is too much trouble? Be flexible enough to bend over backwards.

 

“Customers who love you will market for you more powerfully than you can possibly ever market yourself.” – Jeanne Bliss

We help make people famous in their sector.

To find fame in your sector please contact Emma on 07834760627 or visit our Contact US page and fill in our little form with your details and we’ll call you back with a plan.

Laura Allan