What is the importance and value of customer success stories?
Building trust in your brand
You can talk about your own products or services until the cows come home, but your subjective take isn’t half as powerful as a real, honest consumer experience. If previous customers trust you, you’re seen as a much safer bet by prospective customers. They will also talk about you. They will recommend you and they will ensure they promote you – if they really trust you.
The more, the better
The more user-generated content you share, the more fresh product-specific information there is to boost your search rankings – and give customers valuable insights that encourage conversion. Add just one review to your page and you could see a 10% lift in sales. Add 100 and you’re looking at a 37% hike.
Recent statistics reveal that testimonial content results in:
- +58% conversion rate
- +62% in revenue per visit
- +3% on the average order value