Is content still king? Great content grabs people’s attention and communicates on a deeper level.
Is content still king?
Bill Gates might have piped up with his classic “Content is king,” quote way back in 1996, but does it still hold true? Great content grabs people’s attention and communicates on a deeper level.
In a word, yes. Although we should throw in a pretty important distinction here – quality content is king. Publishing any old material just to get something out there is often worse than doing nothing at all.
After all, who would you rather build a brand relationship with? The company spewing out generic, predictable tweets and lacklustre blogs or the business who clearly cares enough to create tailored, thoughtful stuff they know you actually want to read?
Content creates conversation, conversation generates conversion
Great content grabs people’s attention and communicates on a deeper level. It encourages them to buy into you, your story, your brand.
So, take the time to deliver quality material that really speaks to people. Share it in formats your customers actively engage with, whether it’s blogs, social media, infographics, podcasts, e-books, webinars and the rest. The ROI is worth it! Content marketing costs 62% less than traditional marketing but generates three times as many leads.(source)
If you need expert help to be crowned the new kings of content, give us a call.
At Magnificent Stuff, we’ve got years of content strategy know-how and a talented team of SEO savvy, published writers at the ready. Just email email@example.com or call 07834 760627.