Thinking outside of the box
In this digital age, it’s never been easier to reach your customers. Ditto for your competitors. In the endless barrage of marketing directed at consumers, standing out from the crowd is vital, BUT, it’s also easier said than done. So, how do you transcend the norm and make your mark? Thinking outside of the box.
Engage your creative brain
The most successful businesses are the most creative thinkers. Take inspiration from people and businesses that inspire you, be open to different perspectives. Break habits. Question everything. Challenge the obvious, and don’t be afraid to take risks.
Show some personality
You don’t have to go full ‘Wendy’s Twitter account’ (unless you’ve got the comedy chops for it, of course) but a generous dollop of personality can truly differentiate your brand from the rest. Have a think about who your audience is and what they want. Don’t try to match that perfectly but bring your brand to life for them.
Keep it fresh
Found something that works? That’s great – for now. Trends and tech are in constant flux. Keep your finger on the pulse and be prepared to change, or that groove you’re in could quickly turn into a rut. Keeping up to date with what’s going on in your industry can be easily done with access to trade body content, by reading relevant news and by following pertinent social channels.
Thinking outside the box is what we do (we’ve actually flattened it and put it out for recycling). If you would like some help with your strategic thinking, to help you stand out and be remembered then we’re your team.
For expert help with crafting a creative marketing strategy, call our Magnificent team on 07834 760627 or fill in our Contact Us form or you can email us on email@example.com
I’m Emma Knewstub, founder of Magnificent Stuff and I have over 30 years industry experience. I am a highly qualified marketer, I can help you promote your business both on and offline. I help make people famous in their sector.
Magnificent Stuff are delighted to welcome their latest hire, Rebecca Hartgen, who has joined the Magnificent Stuff team as Account Manager.
After studying Events and Marketing at the University of Greenwich, Rebecca started her career as a Marketing Manager for a 5-star hotel in Essex. went onto work for a well-known flooring company developing and delivering a complete rebrand including 3 new websites, new logos and a digital marketing strategy.
Rebecca brings to Magnificent Stuff a fresh and innovative flare for digital design and more importantly fantastic technical expertise.
“I am thrilled to be part of such a talented team and I can’t wait to put my ‘stamp’ on the business. I’m really looking forward to seeing what the future holds for Magnificent Stuff! Watch this space!”
Rebecca is already working across a number of Magnificent Stuff’s projects and clients couldn’t be happier with her support and fresh perspective
Steve of Magnificent Stuff says “Rebecca’s talent not only lies in her attention to detail but also her ability to really get under the skin of our clients businesses. She fits in perfectly we are really excited to have her on board”.
For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact firstname.lastname@example.org or call on 01992 522452.
DAY IN THE LIFE OF… EMMA KNEWSTUB DIRECTOR MAGNIFICENT STUFF LTD
This is an overview of the day in the life of me, Emma Knewstub. Not every day is this positive, upbeat and productive. In fact only a few of them are… but I won’t document the crappier days or the days when I’m firefighting all day and don’t feel as though I get anything done! Like all working mums, employed or self-employed life is a constant juggling act. You tussle with each day as it comes always trying to do your best, and often, as a result of the working mothers guilt, more than is expected. So here it is, a day in the life of me…
04:00: – Wake up ready to kick start the day. After drinking a v large glass of water I get started on reviewing and responding to the 6 mail accounts I own. As well as overseeing major web Dev with a team in Australia (its handy being up this early), I have three news stories breaking today for various clients and a deadline for a new business tender. Plus the school milk order slip needs to be in and there’s another bloody dress-up day at school for our boys tomorrow so I have to sort outfits. Manage to just squeeze in the draft for a difficult email I need to send later which is declining a commercial offer from a client. Awkward but writing at this time of the day just seems to come a lot easier for me! I’m not on one of my consultancy days today meaning I have a little more ‘me’ time but it also means I’m juggling an awful lot more!
05:47: My 2 year old invariably joins me and starts his day by presenting my cheek with a toy or book. Today it’s grandpa pig! Now the first of 3 boys is awake I switch into mummy mode and after loads of cuddles we crack on with the daily routine of breakfasts, animal feeding, dishwasher, lunches, washing and last minute homework panic!!!
07:30: As I handover the kids to my dear Mum I plug in my headphones and set out for a run. Current favourite playlist is Run and Bass on Spotify. I track my run on Strava, as it seems to be the most accurate and lots of my proper running friends use it so it makes me feel a bit more like I know what I’m doing!
07:45: Phone pings with urgent email from Australia. Strava and tunes paused I stop in my tracks along a busy commuter road to respond. White van drives past and I hear ‘keep moving you lazy cow!’. Unable to react quickly enough I carry on with the email before restarting my apps and running a bit faster (no one wants to be a lazy cow now do they!)
08:30: Home. Disappointed once again with my time and speed. I ask Alexa to play me some happy music whilst I shower and get ready, Alexa doesn’t seem to get me today and starts the playlist with Mardy Bum.
8:45: Phone rings. It’s the school letting me know one of the boys has banged their head but is fine and I’d not sent enough milk money in! GRRRR.
8:47: Resume shower and getting ready
9:20: Walk into the office after a frustrating commute with nothing on the radio and the irritation of just how many poor drivers there are on the road! Get set up whilst talking to our newest client by phone on why credibility is so integral to online reputation and some quick fixes to improve her online profile.
9:30: A quick breakfast of the last of my cold coffee and granola whilst popping the 7 vitamins I take plus heartburn pill and a further ibuprofen as I think I’ve pulled a muscle over exerting myself this morning. Final sign off confirmed so circulation of the latest issue of Stories needs to commence. Start to post the digital version of Stories via the various Intranets, social channels, media mailing lists, a platform we’re testing – Journolink, and our relevant trade press and contacts lists
10:00: Sit down to re-review and respond to the email inboxes and also the 19 social media accts I’m accountable for (this doesn’t include our day-to-day client activity – I’m not the social media guy at Mag Stuff!)
10:30: We’re currently neck deep in a really exciting pitch and I’m desperately trying to get a thought I’ve had bouncing around in my head down on paper. The phone pings with a message, it’s my mum asking where the nappies are. We’ve run out – I had forgotten to get them! Phone and apologise. Get on with pitch document listening to playlist for ‘Concentrating’ on spotify.
11:00: Ed my lovely coach/advisor accountability type person from the Entrepreneurs Network calls for our weekly catch up. We run through stuff I’d set myself to do last week and stuff I need to do next week. We have some friendly banter and organise next weeks call. So used to multitasking I always try and squeeze in the odd email or task when on the phone to Ed but invariably I get caught out as he just seems to know and throws in a difficult question mid-sentence to catch me out!
11:45: Meeting to talk through pitch with the rest of the team. Got the designer and fulfilment experts into the room to brainstorm ideas.
12:30: Call from prospective client to say we’ve been appointed to rebrand and re-establish their online subscription business. The beauty of being a small, independent and therefore nimble hub is the ability to get the right people in a room quickly. I always see these ‘kick offs’ as a bit like a team talk before a match. We have all the right specialists on hand and talk through ideas, tactics and strategy on how we should and how we can make it happen together.
15:30: Scheduled call with Chamber of Commerce to discuss content and theme for the next issue of B2B Stories magazine.
15:45: Plan for handing over tomorrow’s back-to-back client status reviews by writing brief update/notes next to each client I look after.
16:30: Home just in time for the ‘witching hour!’ Thank mum, blitz house, prep dinner, feed animals, dishwasher, washing and homework panic all over again!
17:17: Call from client. Phone service is so awful and 2 year old is having a “hangry” meltdown rage so I escape to the garden (whilst he bangs on the door after me!!!) client has had a great result from his news story and wants to adapt social media messaging tomorrow to reflect this. Celebrate with a large gin!
18:00: Call from my partner to say he’s finished up and submitted the tender and is now off to a networking event.
20:00: All 3 boys in bed (for now), house is in some state of order and costumes are sorted for tomorrow. Phone rings as arranged – web developer to talk through final amends on a site for a well renowned surgeon to the stars.
To find out more about me or my business please do get in touch: email@example.com
Or you could always check out this article in The Guardian, of course:-)
Magnificent Stuff at the Marketing Hub are thrilled to announce the appointment of former Premier League and Supporters Direct employee, Laura Knewstub as Head of Operations.
Following a 3 year course at The London College of Fashion Laura Knewstub started her career working for the Premier League, in the Chief Executive’s Office before being promoted to work in the Press and Communications team.
Moving alongside Phillip French, (now a Director of the International Olympic Committee) to Supporters Direct, a not-for-profit he had helped set up nearly 20 years ago to assist supporters influence in the running and ownership of football clubs. Laura spent 11 years supporting the organisation through a period of significant growth and promotion.
Now moving into our fourth year of trading Magnificent Stuff has needed to expand in order to streamline processes and better manage the continuing growth of the business. Alongside exemplary organisational, managerial and HR skills Laura brings to Magnificent Stuff a black book of connections and nearly 20 years experience in the sport, leisure and charity sectors.
“After years of working in London I’m really excited to be welcomed into Magnificent Stuff and the Marketing Hub and am looking forward to supporting the growth of the business and its activities” Laura comments.
Co-Founder Steve Chew “Not only is it an incredibly exciting time for Magnificent Stuff, as our Management Team expands, but Laura has brought with her a breath of fresh air, new processes and loads of new opportunities.”
Magnificent Stuff work with clients including Harlow Town Football Club, Hoppily, Clifford Thames, Professor John Celin, Secret Quote, HDCC, Bishop Stortford Chamber of Commerce, Taylor Milburn, The English Cream Tea Company and The Transition.
For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact firstname.lastname@example.org or call on 01992 522452.
Magnificent Stuff and Best Mailing Services are thrilled to announce the launch of their creative services, marketing & fulfilment hub.
In response to growing demand, the strategic partnership will deliver a one-stop marketing & fulfilment solution for clients. Meaning both consistency and efficiencies can be passed onto clients.
“As client confidence in decent agency offering continues to be challenged, creating an exceptionally high standard of service with a trusted one-stop solution is more important than ever. Our knowledge and understanding of the industry fused with the years of experience we have between us allows us to work on some very exciting projects together. The multi-function offering means we can develop innovative solutions from initial research stage right through to fulfillment and the measurement of effectiveness. It’s a really exciting time”.
Continuing to operate under the Merlin Way address, on the perimeter of North Weald airfield in Essex, BMS have been joined on-site by creative content marketing and digital specialists, Magnificent Stuff.
The development of the marketing & fulfilment hub is in response to a clear and very obvious requirement to deliver clients of all sizes a fully integrated solution.
“You tend to find that so many local agencies are really just designers pitching themselves as a marketing agency. Where we differentiate, and offer value is by fusing design, content marketing, reputation management and now fulfillment together seamlessly to provide clients with a multi-discipline offering under one roof.”
Given that BMS, who have been established for 32 years and have worked with clients including, BAFTA, LAING and Hilton, have been collaborating on a number of projects with Magnificent Stuff over the last few years making the hub feel like a very natural progression. Magnificent Stuff has been trading for 3 years and this move marks the significant growth experienced by the agency.
“With the re-launch of the HDCC B2B magazine we were very keen to explore how we could further expand our offering to clients. In BMS we have found not only a hugely experienced partner, but one with genuine enthusiasm, knowledge and creativity”.
For more information about the hub or to contact us regarding work please call +44 1992 522452 or email email@example.com.
NEWS STORY – Co-Founder, Emma Knewstub of the Marketing and business consultancy, Magnificent Stuff, is delighted to have been featured in the Entrepreneurs Network Honours List.
Recognising Magnificent Stuff as a forward-thinking and optimistic business The Entrepreneurs Network have awarded founder, Emma Knewstub a place in their Honours List.
As well as being recognised by the group as a success story, the Network has also published a double page spread feature in their ENGAGE magazine with additional content online and across social media. Entrepreneurs Network are also hosting a Roundtable lunch to hear more about Magnificent Stuff’s innovative, perhaps disruptive plans for the future.
A recent piece on The Guardian’s site by Luke Lang from CrowdCube described Entrepreneurs as “not being fond of abiding by the rules”, and stating that “it’s this bravery, creativity and energy that enables them to challenge convention” Magnificent Stuff are certainly fitting the bill.
Since setting up 2 years ago Co-Founders Emma Knewstub and Steve Chew have a great portfolio of happy clients. Alongside working with brands such as Jaguar Land Rover and The English Cream Tea Company they are working on their first issue of The HDCC members magazine (Local Chamber of Commerce), which they are writing, designing and self-publishing – without any advertising revenue. Steve Chew adds, “Hopefully this will avoid unnecessary clutter and give the magazine more integrity and scope to look appealing”.
On hearing the news Emma comments,
“I’m so thrilled to have been selected for the Honours List. Since joining The Entrepreneurs Network we are really stepping up our game and driving the business harder. That’s the easy bit because we love what we do and we do what we do well. We’re just so pleased others are noticing too!”
For more information about Magnificent Stuff or The Entrepreneurs Network contact firstname.lastname@example.org or follow us on @magnificentstuf
…and madness drives us on!
Nearly 2 years since we first set up and we’re going from strength to strength. Year on year we continue to grow followers, Likes, client base, knowledge and turnover.
Thank you for your support to date and please continue to like, share and talk about us and the work we do. No marketing is more powerful than word of mouth and personal recommendations!
Every day we face a new challenge and sometimes a new battle to juggle or beat but we genuinely love what we do and we do it because we love it.
email us at: email@example.com
We love this post from accountancy firm www.Bird-luckin.co.uk with some great tips for marketing a business. We offer support, consultancy or delivery on all of the below, call Steve for a no obligation Meetup or chat.
Our favourite and sure-fire winner is networking. We know not everyone is great at networking and certainly many don’t enjoy it so we offer a hand holding service which means we coach you through do’s and dont’s in realtime, so we attend an event with you and help you represent your organisation.
Whether it’s a conference, a coffee or a presentation we can be your right hand man and help get your business noticed. Contact Steve on 07723024865 or Steve@magnificentstuff.net
1) Attend as many free networking events as possible
If you take a look on sites like Meetup, Eventbrite, Facebook or in any free local business magazine, you will see that there are many free networking events for businesses like yourselves. These events tend to be well attended and are a great opportunity to meet like-minded business people. While you may not get work out of the first meeting, regular attendance will mean that you are remembered when an opportunity does arise. Just don’t forget your business cards!
2) Offer a consultation
If you are struggling to get people through the door, offering a free initial consultation can be a great hook to get people in to see you. Once there, it is up to you to demonstrate the reasons why they need you, but chances are that if they have already come in to see you, they have a problem you can solve.
3) Optimise your website
Websites are becoming the shop window for most businesses. It is important that your website gives off the right image but also that your customers can actually find it when looking for you. Make sure that you regularly add relevant content full of keywords appropriate to your services. When marketing a business Add your site to all the free online business directories and offer to write guest content for other sites, which include a link back to your own site. Search engine optimisation basics are easy to do in-house and there are plenty of business books out there to help.
4) Public Speaking
There are hundreds of business conferences taking place each year and they are always on the lookout for good public speakers to come and present or run workshops during the day. It is a great opportunity when marketing a business and skillset to a captive audience and really demonstrate your knowledge and expertise.
5) Run a free seminar
Running a free seminar or even webinar is a great way to demonstrate your knowledge to potential clients. You could partner with another local firm offering complimentary services or products to your own and run a joint event, which then gives you the opportunity to market yourselves to each other’s client bases. Publicise on Eventbrite, or get in touch with your local Chamber of Commerce who may also be able to promote the event to their members.
6) Brand yourself
It is important that you have a consistent brand image which conveys professionalism and attention to detail. Make sure that your business cards match your stationery, make sure your website matches your email footer and ultimately ensure that they all tie in together to form one brand identity. Don’t have your logo in different colours on different promotional items; ensure you have a corporate style that everyone in your company adheres to.
Blogs are a great way of showing the world you are an expert in your chosen field. They are also a great way of attracting people to your website, as they will show up in search engines and bring people looking for solutions to their problems, solutions that you provide.
I am not just talking getting out and meeting people face-to-face – although that is vital – social media is a great way of generating leads for your business. Post engaging content and encourage people to join in on discussions. Comment on other professionals posts with helpful advice relating to your product or services. But most importantly, make sure you post several times a week as this is shown to increase the confidence of potential clients in your ability and encourage them to pick you over your competitors.
9) Email newsletters
Email newsletters cost nothing to send, although we would recommend using a package such as Mailchimp to make them look professional. They are a great way to keep your clients up to date with new promotions, exciting news or press releases and they allow you to put a voice to your brand. You don’t have to write lots of content and a picture speaks a thousand words. Just be sure to include a catchy title to ensure people click to open your email. Statistics show the best days to send email newsletters are Tuesdays and Thursdays between 12 and 3pm.
So a customer has just purchased from you, do you follow this up with a call or email a few days later to make sure the customer is happy? And most importantly do you offer them an exclusive discount if they purchase a related product or service with you now? It is easier to sell to existing customers than it is to find new ones. Plus if they have just received your product or service and they are happy with it, now is a great time to offer them an incentive to buy more from you. You can even extend the offer to their friends and family and encourage them to refer you.
For accountancy support you can visit www.bird-luckin.co.uk but for more information on marketing a business contact
Steve on 07723024865 or on firstname.lastname@example.org
Marketing Support for organisations of all sizes.
We like to think we can help with most business objectives, just a few of the areas of marketing support we specialise in include the following:
Content marketing strategy
Small agency consultancy support
Market research – surveys, questionnaires, focus groups Subscriptions and distribution
Loyalty marketing/membership marketing
E-commerce setup and management
Readability/tone of voice
Contract Publishing – B2B and consumer
Print and publication management – full service offering (inserts, magazines, brochures, catalogues)
New business development/strategy
Commercial consultancy – advertising sales support/setup/management Subscriptions management
Distribution management/targeted placement
Search engine optimisation
Social media strategy
This list isn’t exhaustive but covers the type of work we do. For costs and more information on marketing support in-house or offsite please contact email@example.com or call Steve on 07723 024865
Tips to help with Presentations
Do you get nervous presenting? Do you spend the entire time whilst waiting to perform panicking, sweating, shallow and fast paced breathing or practising your speech over and over in your head? Either way you’re barely listening to anything else going on around you, everything is focused on you – trying to keep you calm, focused, and minimising the pressure you’re placing on yourself to perform.
I’m this person, I’m entirely terrified of standing up and having no clarity, complimented by a lack of incoherent thoughts and being unable to translate anything into grown-up speech and worse still, boring everyone and having no hope of holding the crowd.
I should be excellent in my position and with my background, And surely, with all the sales courses, pitches, self-help and training I’ve had I should be on the TED talk stage!
I thought it fitting to share some of the more realistic and productive tips to help with presentations I’ve been given over the years to see if it can help you more than it has me!
- Have an elevator pitch at the ready – and have it very well-practiced (an elevator pitch is a short, sharp couple of sentences that explain why people should do business with you (derived from ‘if you were in a lift with Richard Branson / A.N.Other business mogul, what would you tell them about your business/you?’)
- Always have the first sentence of your presentation ready and prepared. If you get up and go blank this first sentence will really help get you back on track.
- There is a lot to be said for breathing… It’s entirely underrated and we make so little effort with it when we really should be doing it properly. Every course and training session I’ve been on focuses on the breathing. Slow, deep inhale, so your chest puffs out a bit and being conscious of your breathing really helps calm your body down physically so can rid you of the sweaty palms, twitchy hands, dry mouth and anxious heart pounding in your head thing you may have going on. If you need help count to 10 on each breath in and then again on out.
- Silence is golden. Don’t be afraid to stop, pause and collect your thoughts at the end of a paragraph during your presentation. This not only refocuses you but re-engages the audience and gives them a moment to digest what you’ve just said.
- Nice knickers and shaved legs… Or clean pants and a good wash if you’re a guy. Being presentable not only makes people warm to you and not focus on your negatives (and as much as any trainer has told me this isn’t what people do, I know it’s a lie – we’ve all silently critiqued the poor bastard standing presenting to us instead of hanging on every word he utters!) it subconsciously makes you feel better and more confident, even if you don’t realise it! So, having a new top on or polishing your shoes, whatever you need to do, do it is and as much of it as you can do to ensure your are perfectly groomed and presentable!
- SMILE! People want to like you, and on the whole they are really interested to hear what you’ve got to say. Smiling not only makes a connection between you and your audience it will also help relax your face and in turn your mood. Smiling is so underrated in our opinion.
- Watch the big politicians and public speakers. Loads of them hold their hands together or press their fingertips together, this focuses your energy and helps curb the shakes and sweats
- Practice. Practice. Know your shit. If you know your subject matter you can wing any presentation or talk…
Failing all of these tips I’ve been crippled with nerves during one presentation before and found myself in the loo downing a miniature gin before going on… It didn’t touch the sides, I still cried after it and I still flunked the presentation, but the gin helped me laugh about it after… a long time after!