Effective Content – 11 Tips for Creating Stickier Content

 

The use of effective content has become increasingly important – here are a few tips to help you achieve better search engine optimisation (SEO).

effective content

  1. Use smart headlines you can grab attention – remember, short, succinct and interesting.
  2. Commit to a content plan/calendar to keep content regular and varied – we can help you with this!
  3. Use real stories about real people to create unique and engaging content – if something has made you laugh, cry, feel inspired or provoked a reaction in you it’s worth sharing… so long as it sits comfortably with your brand and enhances the customer experience.
  4. Sense check: is your content worth sharing? Would your reader see value in forwarding it on?
  5. Make sure your content answers the kind of questions being asked on Google or other search engines. If your content resolves someone’s quandary then it’s beneficial, useful and shareable.
  6. Sense check: why should your reader care about your content… What value does it offer them? Is it teaching them something, amusing them, giving them something or adding value to their life?
  7. Tap into your organization for customer-relevant content marketing ideas. Case studies or anecdotes, documented real-life situations are far more interesting, especially if you can solve a problem/answer a question.
  8. Repurposing existing content to make it suitable/fitting for the audience is   important and cost/time efficiency, but remember, Not all content is transferable between mediums. Is your advertising copy really suitable to tweet without a rewrite?
  9. Don’t forget to include a relevant call to action, encouraging readers to do something as a result of reading the post, feature, piece. You could also use a tracking code to better understand where people are coming from and what works well for you.

Finally,

  1. Think about catering for your audiences needs, and who your audience is. On Facebook we have a very local audience, predominantly small business owners, on Twitter our followers have a strong US bias.

At Magnificent Stuff we pride ourselves on working with our clients to understand their audiences and deliver effective and brand appropriate marketing communications. If you’d like a free, no obligation chat about your comms. Please contact us at info@magnificentstuff.net or tweet us @magnificentstuf (yes, there is only 1 ‘f’ at the end!)

 

 

Magnificent Stuff – What We Do

“What is it you do, exactly?” Over the last week we’ve been asked this question a number of times so it is clearly necessary to write a post explaining. I think the smartest and most concise summary would be in ‘elevator pitch’ style. So here we go…

MAGNIFICENT STUFF is a marketing consultancy with a focus on customer retention, loyalty and acquisition.

In a nutshell, we help you acquire and keep customers. We cover all aspects of marketing from research and planning through to evaluation and strategy. Anything an in-house marketing team takes care of we can manage. Basically, we’re offering small businesses and enterprises a marketing department on a consultancy basis. We work with clients who want to grow their customer base, promote their product/service and drive sales. We are NOT social media strategists, nor web designers, design agency or advertising agency. We do help clients with their social media, websites and advertising and we also work collaboratively with these specialists if it is necessary to meet a client’s brief. Our experience lies in branded content, editorial and account/project management. We have worked with some of the Worlds biggest brands. To give you an idea of the scope of work we do,

  • We are currently working on developing a publishing programme to generate sales in the South-west,
  • Supporting a creative supplier to the arts industry with marketing expertise,
  • Writing editorial style copy for a publication to promote a number of very different businesses,
  • Managing the social media accounts of two sole traders,
  • Writing/selling a sponsorship package for a large charity event.

So, in layman’s terms, we are developing the strategy and setup of a profitable magazine, working as marketing department and project management consultancy to an art installation supplier, writing specialised ad copy to generate revenue, running the social media marketing for clients and putting together a sponsorship package to sell. Hopefully this explains things a bit, but if you’re still unsure please fire any questions to info@magnificentstuff.net and we’d be delighted to help.   If you’d like to tap into some of our skills then please don’t hesitate to contact us too. We start with a free, no obligation, meeting, where we’ll learn about your business and understand your needs to identify what (and if) we can help with.

contact us

Marketing – Why I Love What I Do

Back in the mid-90’s I was choosing options post A-Levels. My first and only choice since I was 5 was to follow in my hero’s footsteps (my father) and join the Met Police.

After a series of very sincere heart-to-hearts with my dear Dad on his hands and knees, begging me to keep safe and get a career in anything else in the world other than policing, I eventually agreed to go to Uni first. In that way, I thought,  I could become a police officer with a chance of accelerated promotion and be given more opportunity!

Looking at university courses, few options appealed to me. I’d never really been particularly good in any subject and the 2 years of A-Levels had dragged. The subjects I’d chosen had been the best of a very dry choice. The door-to-door canvassing role I’d held for 3 years with Zenith Windows meant that I’d experienced marketing at grass roots level. It intrigued me and I was actually quite good at it!

I had a very strong network of home friends, a boyfriend, 2 jobs and I was exceptionally close to my family. After reviewing the UCAS brochure at length my mind was made up. It was extremely important to me to do something I had at least some interest in, so I decided I’d stay in London, commute to Uni and attend the London College of Printing and Distributive Trades to study for their brand new BA Hons in marketing and advertising course.


LCC_building

Uni was fun, not the same fun as other friends had experienced (we had no Freshers events as such and we visited the student bar once in 3 years!) It was different here, my classmates we’re made up of a number of foreign and mature students. The rest of us had 2 or 3 jobs, lived at,or near, home and we holidayed, lunched and partied with our friends who we’re all in full time employment. We all had a decent wedge of disposable income and on the whole we only had a few days of lectures each week. We lived the good life!

I thank Uni mostly for the life experience but also for allowing me to meet two amazingly special friends. Barry, Liz and I had a blast. We’d go to Elephant & Castle’s finest restaurant for lunch. We’d share homework and chat on the phone for hours. We’d write papers for each other and cover for each other when one of us had a work/home life commitment and couldn’t make it in to a lecture. I still to this day love Liz and Barry very dearly and will always want them in my life.

I was always one to have lots of jobs and, temping as a receptionist for Britvic, I met a guy called Ashley, who’s wealthy uncle owned a media planning agency. After a very relaxed interview I found myself working as a trainee planner/buyer for the mid-sized agency in the West End during the holidays.

I totally loved it there. The people we’re great, the clients exciting and the long leisurely lunches on a Friday, free flowing hospitality, booze, parties and freebies were mind blowing. I was paid a decent salary for a ‘workie’ and I learnt loads about the industry. I also got myself a market-research telephone role in the evenings and signed up to a mystery shopping agency.

These experiences confirmed to me that I didn’t need to rush into the police force so soon, I was still young! I decided that I wanted to be a creative, I wanted to write and produce tv commercials. The fact that I wasn’t much cop at writing and I had no video production experience didn’t phase me at all, that was my ultimate goal, I’d watched ‘Bewitched’ religiously and I wanted to work where Darren worked, for an agency like Larry’s. In the meantime I would look for a full time media role to get some more experience under my belt and regular funds coming in.

I signed up with a number of agencies including one called Regan & Dean, who got me an interview at a contract publishing agency called Redwood Publishing in Trafalgar Square. This wasn’t ideal for me, it was an editorial role on global magazine project for Volvo cars. I couldn’t have been more disappointed to have been offered the role but I decided it was a stepping stone. Seeing as I wasn’t even getting near to an interview with a creative Ad agency this would do for now!

Ten years later I eventually decided to do some travelling and I left Redwood. During my time there I’d learnt the fundamentals of CRM. I’d learnt and loved client servicing (done the proper way). I’d been mentored by some incredibly inspirational people and I’d listened, learned and understood the rationale and marketing plans for some of the worlds biggest brands. I’d help devise solutions with almost unachievable schedules to meet objectives on time and I’d made some of the best friends you could ask for.

What Redwood first taught me, subsequent roles and experience have built on and although I’m sure I learnt lots at uni, it was only when out in the big wide world and working on live and real accounts I have really grown to love what I do, and that’s even without the boozy lunches and parties, which have been in rapid decline over the years and are almost non existent these days!

What I love most is the problem solving. The importance of the planning, insight and evaluation it takes to create a workable solution for a client.

No one can underestimate the power of taking a watertight brief, or if you’re given a brief, the importance of questioning it and running through it with a fine tooth-comb.

When you understand a clients objective, dilemma or concern you can begin to resolve it, meeting their goals effectively.

Marketing is exciting, rewarding and is always evolving.

It never gets boring, and although there are peaks and troughs in budget allocated to marketing spend across the board, if you work hard to prove return to a client they’ll see value in your efforts and continue to invest.

And that is why I love what I do – the people, the problem solving, the excitement, the client liaison and generating the return. That is why we started www.magnificentstuff.net.

Why I LOVE what I do

Business Blog Posts, 8 Steps to get started

Business Blog Posts

According to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Here’s a brief guide to creating great business blog posts.

Business Blog Posts

Blogging is not going to go away. As marketers, blogging is essential to our jobs – but it’s not simple. We have to come up with a subject, write in an engaging matter, optimise for SEO and take a ton of other steps to make sure we are writing the best possible post we can to make it stand out.  Against 6.7 million people

Though blogging is not a science there are certain steps you can follow to make sure it has the essential components necessary to perform well.

Here are 8 steps that can get you on the right path to blogging like a pro.

1) Understand your audience.  Having a clear understanding of your audience is vital. What is their demographic? Are they computer literate? What will engage them? Consider what you know about your customers’ personas and their interests while you’re coming up with a topic for the blog post.

2) Have a topic and a working title. Before you do anything, you need to choose a topic for your blog post. It can be pretty general, but it is essential to come up with a few topic ideas to get you started. After you choose one to run with, you need to create a working title. What’s the difference? A topic is general, while a working title is specific and will guide your post so you can start writing.

3) Write an introduction (and make it grab the attention). Grab the reader’s attention as soon as humanly possible. If you lose the reader in the first few paragraphs of the introduction, they will stop reading. Full stop.  Thereafter explain exactly WHY the reader should continue with your post – how you will entertain with a story or explain away a problem. Make it succinct.

4) Organise your content. Sometimes a post can contain a huge amount of information. That said, even if it is a short, precise piece the trick is to organize the info so readers are not intimidated by the length or amount of content or receive the content in the most convenient method. The organisation can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organised! Remember attention spans are short and probably getting shorter!

5) Write your content. Use the outline you created in step 4 and fill in the blanks – you can do as much research as you need. Having some writing skills here is useful but not imperative. Writing is learned with experience and even the most seasoned bloggers had to start somewhere.

6) Format! Tags are imperative as they act as keywords and help readers find your blog post with ease. Meta Description is a snapshot subtitle which should inform the reader exactly what to expect from the article. Then you must consider the visual elements. A graphic is not always necessary but it will be included in any social media post or tweet you  post. The layout of the text is imperative as it can easily deter readers before they start. 

7) Include a Call to Action. At the end of every blog post, you should have a CTA. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and, eventually, you get a lead. But the CTA is also a valuable resource for the person reading your blog post — they’re going to click on the CTA if they enjoyed your blog post and want more information on that particular topic. A great article on CTAs can be found here.

8) Optimise for Search Engines. So many articles have been written on this subject it is easy to become overwhelmed. We have a whole series of posts we will be publishing ourselves soon. For now why not try here?

With thanks to Rachel Sprung at blog.hubspot.com