The importance and value of customer success stories…

What is the importance and value of customer success stories?

How often do you buy something based on reading a review or two first? And do you sort items to purchase on a website by their rating or popularity? It’s very likely you do. And, in reality, your customers are no different. The truth is that over 90% of consumers check out testimonials, reviews, ratings or case studies before buying – whether a product or a service other peoples opinions matter. Sharing what happy customers have to say about you is an incredibly simple but powerful marketing tool. The importance and value of customer success stories cannot be undervalued.

Building trust in your brand
You can talk about your own products or services until the cows come home, but your subjective take isn’t half as powerful as a real, honest consumer experience. If previous customers trust you, you’re seen as a much safer bet by prospective customers. They will also talk about you. They will recommend you and they will ensure they promote you – if they really trust you.

The more, the better
The more user-generated content you share, the more fresh product-specific information there is to boost your search rankings – and give customers valuable insights that encourage conversion. Add just one review to your page and you could see a 10% lift in sales. Add 100 and you’re looking at a 37% hike.

Recent statistics reveal that testimonial content results in:

  • +58% conversion rate
  • +62% in revenue per visit
  • +3% on the average order value

We help make people famous in their sector.

Whether you’re selling B2B or B2C, our Magnificent marketing mavens are on hand to help you make the most of your success stories. We make sure they are collated, written, promoted and utilised properly to maximise their value.
To find out how we do this, email us: info@magnificentstuff.net.

Thinking outside of the box…

Thinking outside of the box

Thinking outside of the box

In this digital age, it’s never been easier to reach your customers. Ditto for your competitors. In the endless barrage of marketing directed at consumers, standing out from the crowd is vital, BUT, it’s also easier said than done. So, how do you transcend the norm and make your mark? Thinking outside of the box.

 

 

Engage your creative brain
The most successful businesses are the most creative thinkers. Take inspiration from people and businesses that inspire you, be open to different perspectives. Break habits. Question everything. Challenge the obvious, and don’t be afraid to take risks.

Show some personality
You don’t have to go full ‘Wendy’s Twitter account’ (unless you’ve got the comedy chops for it, of course) but a generous dollop of personality can truly differentiate your brand from the rest. Have a think about who your audience is and what they want. Don’t try to match that perfectly but bring your brand to life for them.

Keep it fresh
Found something that works? That’s great – for now. Trends and tech are in constant flux. Keep your finger on the pulse and be prepared to change, or that groove you’re in could quickly turn into a rut. Keeping up to date with what’s going on in your industry can be easily done with access to trade body content, by reading relevant news and by following pertinent social channels.

Thinking outside the box is what we do (we’ve actually flattened it and put it out for recycling). If you would like some help with your strategic thinking, to help you stand out and be remembered then we’re your team. 

For expert help with crafting a creative marketing strategy, call our Magnificent team on 07834 760627 or fill in our Contact Us form or you can email us on info@magnificentstuff.net

I’m Emma Knewstub, founder of Magnificent Stuff and I have over 30 years industry experience. I am a highly qualified marketer, I can help you promote your business both on and offline. I help make people famous in their sector.

Keeping Customers Happy

Keeping Customers Happy

Customers are the cornerstone of your business.

They’re the reason you exist, the people behind your success – and the people who could bring it all crashing down if you don’t look after them, it’s important to be keeping customers happy. In fact, a recent PwC survey found just one bad experience could turn 1 in 3 customers off, with another 92% jumping ship after further poor service.

We all know that gaining a new customer can cost up to seven times more than working to retain an existing customer so when you’re thinking of ploughing all those £’s into Facebook advertising or LinkedIn Mail to new prospects just to get your name out there, think again. It could be so much more worth investing in the people that have already bought into and love your offering.

So how do you keep your customers happy?

Listen and engage
Encourage feedback (and take it on the chin); be honest about your failings; rectify mistakes; engage with people. Care about your customers and they’ll care about your brand.

Make life easy
If your website isn’t mobile friendly or your social media engagement sucks, and it’s difficult to get hold of you customers will find someone else who does it better. Make your systems fast, responsive, effortless.

Go the extra mile
Who would you go back to – the company who simply ‘delivers’ or the one who makes you feel like nothing is too much trouble? Be flexible enough to bend over backwards.

 

“Customers who love you will market for you more powerfully than you can possibly ever market yourself.” – Jeanne Bliss

We help make people famous in their sector.

To find fame in your sector please contact Emma on 07834760627 or visit our Contact US page and fill in our little form with your details and we’ll call you back with a plan.

Tips working from home during isolation – BRAND VISIBILITY

working from home during isolation

working from home in isolation

WORKING FROM HOME IN ISOLATION – Brand visibility

Employees are working from home during isolation and representing your business. Here are some smart and very simple ways you can ensure employees still feel part of your organisation and maintain your BRAND VISIBILITY.

Camera On 

Engagement is so much better when cameras are switched on and people interact visually whilst working from home during isolation. Company policy of CAMERA’S ON is key to ensuring everyone is present, engaged and paying attention. It’s important everyone adheres to this from the top down to install it as part of brand culture. Having a branded coffee cup for staff to use whilst  they’re on a call is a very simple and easy way to remind video call users who they are meeting with.

For branded clothing and merchandise please contact us today.

‘Camera-Ready’ Clothing and Appearance

You get washed and dressed to go into work, therefore employees should be doing the same when working from home during isolation. For video calls choose a simple, solid coloured top, (intricate patterns and designs are distracting on camera). If there is a uniform or branded clothing encourage teams to wear it – not only does this help employees feel part of an organisation, but also ensures they are representing the company professionally.  Advise employees to keep their hair out of their face and to position the camera to show face, shoulders, and a bit of the torso.

For branded clothing and merchandise please contact us today.

Video-Conferencing Backdrop

Be aware of what a computer or phone camera shows to avoid anything embarrassing especially not just thinking about how you look but the background in your house too. Have a digital branded backdrop created or blur out the clothes drier or unfinished decorating. This helps give teams a united feel for meetings whilst driving a unified brand.

A simple branded backdrop is easy for us to create and help you install for users.

Custom Reactions & GIFs

GIFs and custom reactions in messages help strengthen a bond between users when working from home during isolation and banter/face-to-face interactions are less likely. Many applications offer these as an option however we can create a series of bespoke, branded Gifs/icons for your team/business.

Speak to us today for a simple WORK FROM HOME DURING ISOLATION brand kit.

 

IMAGE CREDIT: www.datum.co.uk

Who do you think you are?

Who do you think you are? And who does everyone else think you are?

 

In Robert W Chambers’ classic collection The King In Yellow, the Repairer of Reputations is a man whose skill lies in mending the public perception of people who have somehow transgressed the social order, with tragic consequences.

 

Sharing and communicating

In the modern world, reputation management is every bit as important as it was in Chambers’ story, it’s a far less arcane practice in real life, the consequences of neglecting can be severely damaging to a business. However, the benefits, when it is handled correctly, can deliver fantastic results. At its most basic level, online reputation management is a combination of sharing/communicating consistent messages whilst monitoring and responding to noise about your organisation.

 

 Examples

A large business in the public eye, for example, may pay a press monitoring agency to sift through the day’s news and collate all references to that business, enabling them to see how they are perceived by the media and therefore also by the public.

 

A large restaurant chain with a reputation of being damaging to the environment can take steps to address this, perhaps by launching a new pledge or initiative to promote their environmental consideration and help combat their poor reputation.

 

A company looking to sell or float will work hard to promote and manage their reputation and the content produced by them/for them. Establishing an organisation as profitable, successful and interesting is key to driving a sale.

 

In talent acquisition online reputation is key. HR Directors or prospective employers are always keen to understand more about a candidate and turn to Google to build a perception.

 

At a deeper level online reputation management concerns itself with the amount of attention a company receives from its target audience. All the popular search engines such as Google operate according to a complex set of algorithms which determine how high up in the search results any individual page or site will be, meaning reputation management depends on gaming the system to ensure that your company has high online visibility. In the early days of the internet, users would stuff their home pages with irrelevant references to popular TV shows or bands in order to attract more hits. Search engines got wise to this and realised it was making their platforms useless, so have been constantly developing and adapting algorithms to keep systems working properly, with more genuine content.

 

Don’t cheat

It is worth noting that online reputation management is not about cheating the system as such; it’s about understanding how the system works and turning it to one’s advantage.

Search engines can be one of the most powerful allies a business can have, and public perception is what will ultimately determine the uptake of your goods or services. So vague and intangible as it may seem, allowing a budget for reputation management will always be money well spent.

We help both high profile individuals and businesses with their online reputation. For more information please contact info@magnificentstuff.net

03 – LEARN

We’ve collated some excellent top tips from members, associates and contacts to whet your appetite for learning more.



STEVE CHEW – Magnificent Stuff

  1. The brain is designed to learn. If you don’t learn it will atrophy.
  2. Technology changes ridiculously quickly – constant training is imperative.
  3. I know it’s unfashionable but… READ things!

 

GARY BENSKIN – TaxLocal

  1. Training – you can never be ‘too smart’; there is always something to be learned from someone, no matter how lowly you consider their current position to be.
  2. Development – one thing we can always be sure of is change. Try to be positive about change. A flexible mindset will help you cope.
  3. Growth – This ought to be contained within your business plan. Who are your ideal clients? How do you approach them? Who are your competitors?

 

IAN HUDSON – HDCC

  1. For start-ups, when writing a business plan double the costs and half the income forecasts.
  2. Pay invoices within 30 days and you will be more likely to be paid quicker.

 

PAUL BARTLET – Price Bailey

  1. Look for changes in the sector you are in. Are there opportunities for new service lines? Keep things fresh!
  2. Listen – there is a reason why we have two ears and one mouth and the key is using them in proportion. The difficult part is mastering the skill. Listen to learn rather than listening to respond.
  3. Learn – explore opportunities to broaden your skills.

 

 

TREVOR STANESBY – Blue Pig Creative

  1. Keep to your word.
  2. Do not over promise on what you can do.
  3. Listen to your client.

 

ED PEARSON – Entrepreneurs Network

  1. Make sure you’re embracing the right problems.
  2. There is always stuff popping up in business that can potentially derail you but solving the right issues that get you moving towards your goals and ensuring growth.

 

LYN REED – Best Mailing Services

  1. Build a strong relationship with your client.
  2. Stay connected.
  3. Pick up the phone! It is not all about email.
  4. Go that extra mile & be proactive.
  5. Offer help & knowledge for free; it doesn’t have to be about something you can charge for.
  6. Be happy, stay positive and show interest.

 


 

If you would like any help with any of the topics discussed please feel free to contact us at info@magnificentstuff.net 

A Night at the EDA’s 2018

My first 6 months as an Account Manager at Magnificent Stuff has been an absolute whirlwind to say the least! My passion for marketing has grown day by day which was injected with excitement and delight when I received an email saying that we were finalists at the Essex Digital Awards 2018. Our category was Social Media for Business which, as all of our wonderful clients know, we strive to be the best at! The Magnificent Stuff team had a fantastic evening which is why we want to share it with you all!

The event was held at Hyland’s House which is a truly stunning venue located in Chelmsford. Besides being an awards evening, the event brought over 100 people together all of whom share the same passion. This, therefore, made the networking opportunity second to none.

The evening kicked off with a welcome drink, photos and mingling in the main hall. We then moved into the marquee where a delicious dinner was served and the awards began. The support and sponsorship in the room was incredible and it made me feel lucky that I was a part of the industry, let alone this event.

Continue reading “A Night at the EDA’s 2018”

Magnificent Stuff are delighted to welcome their latest hire, Rebecca Hartgen, who has joined the Magnificent Stuff team as Account Manager.

After studying Events and Marketing at the University of Greenwich, Rebecca started her career as a Marketing Manager for a 5-star hotel in Essex. went onto work for a well-known flooring company developing and delivering a complete rebrand including 3 new websites, new logos and a digital marketing strategy.


 

Rebecca brings to Magnificent Stuff a fresh and innovative flare for  digital design and more importantly fantastic technical expertise.

 

 

“I am thrilled to be part of such a talented team and I can’t wait to put my ‘stamp’ on the business. I’m really looking forward to seeing what the future holds for Magnificent Stuff! Watch this space!”

 

Rebecca is already working across a number of Magnificent Stuff’s projects and clients couldn’t be happier with her support and fresh perspective

 

Steve of Magnificent Stuff says “Rebecca’s talent not only lies in her attention to detail but also her ability to really get under the skin of our clients businesses. She fits in perfectly we are really excited to have her on board”.


 

Magnificent Stuff work with clients including SchoolScreenerHarlow Town Football Club,  OEC EuropeProfessor John Celin, HDCC and The English Cream Tea Company.

 

For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact info@magnificentstuff.net or call on 01992 522452.

Magnificent Stuff announce sponsorship of Harlow Town Football Club

http://www.harlowtownfootballclub.co.uk

Magnificent Stuff announce sponsorship of Harlow Town Football Club

PR for Football teams

Magnificent Stuff announce sponsorship of Harlow Town Football Club. Magnificent Stuff are delighted to announce a sponsorship deal with Harlow Town Football Club. The deal includes, amongst other assets, sponsorship of perimeter boards at the McCulloch’s Arena and sponsorship of the Under 8’s team training kit.

Magnificent Stuff marketing football club PR

Magnificent Stuff are always keen to get involved with and help the local community, having worked alongside numerous local charitable causes including Mikes Den, Cazfest, TEDx Chelmsford  and the Victoria Hall Theatre  amongst others.

The Magnificent Stuff team also produce and publish the B2B magazine ‘Harlow Stories’ in Association with Harlow Chamber of Commerce.

Already the relationship has proved fruitful for both parties with new introductions and in turn collaborations. Director of Magnificent Stuff, Emma Knewstub says,

We chose sponsorship with Harlow Town as we have been so impressed with what they are trying to achieve in the wider community. They are establishing something very unique both on and off the pitch. Their support of the wider business and local communities coupled with the benefits they offer young people locally, makes them an ideal partner for us. Harlow Town FC are extremely ambitious and we’re really looking forward to supporting the whole team during the seasons ahead.

Harlow Town Football Club Director, Paul Wilson comments

“We are delighted that Magnificent Stuff have joined us as a club sponsor, and we look forward to a mutually beneficial relationship over the coming years.”

Click for more information about the Harlow Arena and Harlow Town Football Club.

 

 

Welcoming Laura Knewstub – Head Of Operations

Magnificent Stuff at the Marketing Hub are thrilled to announce the appointment of former Premier League and Supporters Direct employee, Laura Knewstub as Head of Operations.

Following a 3 year course at The London College of Fashion Laura Knewstub started her career working for the Premier League, in the Chief Executive’s Office before being promoted to work in the Press and Communications team.

Moving alongside Phillip French, (now a Director of the International Olympic Committee) to Supporters Direct, a not-for-profit he had helped set up nearly 20 years ago to assist supporters influence in the running and ownership of football clubs. Laura spent 11 years supporting the organisation through a period of significant growth and promotion.

Now moving into our fourth year of trading Magnificent Stuff has needed to expand in order to streamline processes and better manage the continuing growth of the business. Alongside exemplary organisational, managerial and HR skills Laura brings to Magnificent Stuff a black book of connections and nearly 20 years experience in the sport, leisure and charity sectors.

“After years of working in London I’m really excited to be welcomed into Magnificent Stuff and the Marketing Hub and am looking forward to supporting the growth of the business and its activities” Laura comments.

Co-Founder Steve Chew “Not only is it an incredibly exciting time for Magnificent Stuff, as our Management Team expands, but Laura has brought with her a breath of fresh air, new processes and loads of new opportunities.”

Magnificent Stuff work with clients including Harlow Town Football Club, Hoppily, Clifford Thames, Professor John CelinSecret Quote, HDCC, Bishop Stortford Chamber of Commerce, Taylor Milburn, The English Cream Tea Company and The Transition.

For more information about the work we do at The Marketing Hub and Magnificent Stuff,  please contact info@magnificentstuff.net or call on 01992 522452.