WORKING FROM HOME IN ISOLATION – Brand visibility
Employees are working from home during isolation and representing your business. Here are some smart and very simple ways you can ensure employees still feel part of your organisation and maintain your BRAND VISIBILITY.
Engagement is so much better when cameras are switched on and people interact visually whilst working from home during isolation. Company policy of CAMERA’S ON is key to ensuring everyone is present, engaged and paying attention. It’s important everyone adheres to this from the top down to install it as part of brand culture. Having a branded coffee cup for staff to use whilst they’re on a call is a very simple and easy way to remind video call users who they are meeting with.
‘Camera-Ready’ Clothing and Appearance
You get washed and dressed to go into work, therefore employees should be doing the same when working from home during isolation. For video calls choose a simple, solid coloured top, (intricate patterns and designs are distracting on camera). If there is a uniform or branded clothing encourage teams to wear it – not only does this help employees feel part of an organisation, but also ensures they are representing the company professionally. Advise employees to keep their hair out of their face and to position the camera to show face, shoulders, and a bit of the torso.
Be aware of what a computer or phone camera shows to avoid anything embarrassing especially not just thinking about how you look but the background in your house too. Have a digital branded backdrop created or blur out the clothes drier or unfinished decorating. This helps give teams a united feel for meetings whilst driving a unified brand.
Custom Reactions & GIFs
GIFs and custom reactions in messages help strengthen a bond between users when working from home during isolation and banter/face-to-face interactions are less likely. Many applications offer these as an option however we can create a series of bespoke, branded Gifs/icons for your team/business.
IMAGE CREDIT: www.datum.co.uk
Magnificent Stuff are delighted to welcome their latest hire, Rebecca Hartgen, who has joined the Magnificent Stuff team as Account Manager.
After studying Events and Marketing at the University of Greenwich, Rebecca started her career as a Marketing Manager for a 5-star hotel in Essex. went onto work for a well-known flooring company developing and delivering a complete rebrand including 3 new websites, new logos and a digital marketing strategy.
Rebecca brings to Magnificent Stuff a fresh and innovative flare for digital design and more importantly fantastic technical expertise.
“I am thrilled to be part of such a talented team and I can’t wait to put my ‘stamp’ on the business. I’m really looking forward to seeing what the future holds for Magnificent Stuff! Watch this space!”
Rebecca is already working across a number of Magnificent Stuff’s projects and clients couldn’t be happier with her support and fresh perspective
Steve of Magnificent Stuff says “Rebecca’s talent not only lies in her attention to detail but also her ability to really get under the skin of our clients businesses. She fits in perfectly we are really excited to have her on board”.
For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact email@example.com or call on 01992 522452.
Magnificent Stuff at the Marketing Hub are thrilled to announce the appointment of former Premier League and Supporters Direct employee, Laura Knewstub as Head of Operations.
Following a 3 year course at The London College of Fashion Laura Knewstub started her career working for the Premier League, in the Chief Executive’s Office before being promoted to work in the Press and Communications team.
Moving alongside Phillip French, (now a Director of the International Olympic Committee) to Supporters Direct, a not-for-profit he had helped set up nearly 20 years ago to assist supporters influence in the running and ownership of football clubs. Laura spent 11 years supporting the organisation through a period of significant growth and promotion.
Now moving into our fourth year of trading Magnificent Stuff has needed to expand in order to streamline processes and better manage the continuing growth of the business. Alongside exemplary organisational, managerial and HR skills Laura brings to Magnificent Stuff a black book of connections and nearly 20 years experience in the sport, leisure and charity sectors.
“After years of working in London I’m really excited to be welcomed into Magnificent Stuff and the Marketing Hub and am looking forward to supporting the growth of the business and its activities” Laura comments.
Co-Founder Steve Chew “Not only is it an incredibly exciting time for Magnificent Stuff, as our Management Team expands, but Laura has brought with her a breath of fresh air, new processes and loads of new opportunities.”
Magnificent Stuff work with clients including Harlow Town Football Club, Hoppily, Clifford Thames, Professor John Celin, Secret Quote, HDCC, Bishop Stortford Chamber of Commerce, Taylor Milburn, The English Cream Tea Company and The Transition.
For more information about the work we do at The Marketing Hub and Magnificent Stuff, please contact firstname.lastname@example.org or call on 01992 522452.
Magnificent Stuff and Best Mailing Services are thrilled to announce the launch of their creative services, marketing & fulfilment hub.
In response to growing demand, the strategic partnership will deliver a one-stop marketing & fulfilment solution for clients. Meaning both consistency and efficiencies can be passed onto clients.
“As client confidence in decent agency offering continues to be challenged, creating an exceptionally high standard of service with a trusted one-stop solution is more important than ever. Our knowledge and understanding of the industry fused with the years of experience we have between us allows us to work on some very exciting projects together. The multi-function offering means we can develop innovative solutions from initial research stage right through to fulfillment and the measurement of effectiveness. It’s a really exciting time”.
Continuing to operate under the Merlin Way address, on the perimeter of North Weald airfield in Essex, BMS have been joined on-site by creative content marketing and digital specialists, Magnificent Stuff.
The development of the marketing & fulfilment hub is in response to a clear and very obvious requirement to deliver clients of all sizes a fully integrated solution.
“You tend to find that so many local agencies are really just designers pitching themselves as a marketing agency. Where we differentiate, and offer value is by fusing design, content marketing, reputation management and now fulfillment together seamlessly to provide clients with a multi-discipline offering under one roof.”
Given that BMS, who have been established for 32 years and have worked with clients including, BAFTA, LAING and Hilton, have been collaborating on a number of projects with Magnificent Stuff over the last few years making the hub feel like a very natural progression. Magnificent Stuff has been trading for 3 years and this move marks the significant growth experienced by the agency.
“With the re-launch of the HDCC B2B magazine we were very keen to explore how we could further expand our offering to clients. In BMS we have found not only a hugely experienced partner, but one with genuine enthusiasm, knowledge and creativity”.
For more information about the hub or to contact us regarding work please call +44 1992 522452 or email email@example.com.
When was the last time you picked up The Yellow Pages? Or a hard-copy Local Directory for that matter? Five years ago? Six? When you needed an electrician or a plumber when did you last look in the back of a local paper? The same can be said of your customers too. The percentage of marketing that was digital (ie online) stood at 25% in 2013. Last year it was 75%.
In my role as Co-Founder and Head of Content for marketing consultancy, Magnificent Stuff I must have met upwards of 250 business owners over the past year or two. At risk of generalising they do fit a certain demographic: normally male, normally between 48-55, normally heading up an established SME. In those two years I have met only a handful of business owners who’s digital marketing could be described as ‘good’ or ‘excellent’. It’s no coincidence in my mind, that these people happened to be in their 30’s.
The so-called ‘millennial’ generation have grown up with digital marketing and advertising. In simple terms they ‘get it’, however it can be a steep learning curve for those of us who grew up in the seventies and eighties.
It’s not my place or intention to be alarmist, however the next generation of business owners, our ‘millennials’, are way ahead of the game here. They are tech-savvy, digitally aware and ambitious.
Take social media, for example. Which of us would not like our Facebook or Twitter presence to generate leads and clients? To engender enthusiasm and customer loyalty? Every MD knows that they should be using social constructively for the benefit of the Company, but do they? Chances are unless the Business Owner is under 35 social media not being used effectively or used at all. Why? Three reasons. Firstly, we don’t know how to. No-one’s actually shown us. Secondly, we do know how to but we don’t know what to say and, thirdly (and most commonly) we simply haven’t got the time or resources. Have you got an extra two to three hours per week to spend on social media management? Do you have enough time to blog fortnightly? To create newsletters? Do you even consider such marketing to be useful?
In 2016 digital marketing is not simply important but – in my view – intrinsic to business growth. But then, I would say that wouldn’t I? Here are a few stats:
- 80% of customers do “a lot” of online research for considered purchases.
- 46% count on social media when making such decisions
- B2B companies that blog generate 67% more leads per month than those who do not blog
- The average return on an e-mail marketing investment is £29.14 for every pound spend
- 93% of marketeers use social media for business
Of course every business is different but ultimately without digital and content marketing of some type, your company will be missing leads and clients. If you’d like any advice on how to make digital marketing work for you please get in touch, we live and breath content.
Steve Chew is Head of Content at Magnificent Stuff Limited, Old Harlow. You can contact Steve via the link above 0r on 07723024865.
Pinterest for Business
In the six years since its creation by Cold Brew Labs, Pinterest has expanded to cater to 100 million users worldwide, with roughly thirty percent of all social media users visiting the site. The introduction this year of Rich Pins, containing a greater amount of information and allowing users to purchase items or services direct from their providers, has turned Pinterest into an unparallelled marketing opportunity for businesses, not only in the realm of online shopping. According to Ahalogy, over half of Pinterest’s daily users say they consult the site in-store to help them make decisions about their purchases. Over eighty percent would rather follow a brand than a celebrity.
The way Pinterest works is by allowing users to upload and “pin” photographs to a personalised “pinboard”, which can in turn be browsed by other people according to their interests. Globally most of these users are women who are more likely to book holidays or designers. That said, the number of men using Pinterest has increased dramatically recently especially in the UK. Men are reportedly twenty percent more likely to purchase items after seeing them on the site. Of course, the visual nature of Pinterest makes it ideal not just for impulse buys, but also for services such as interior design, where a picture can convey far more of a sense of what is on offer than mere text could ever do.
Once you start to view Pinterest as a search engine rather than a social media platform things start to become very interesting indeed. Especially for anyone wanting to push their products to a wider audience and, crucially, for anyone wanting to know how effective this marketing strategy is proving. Like most online marketing platforms, Pinterest is equally valuable as a market research tool as it is a virtual storefront, allowing advertisers to react quickly and dynamically to shifting demographics as well as customer response.
Given its rapid expansion and increasing popularity, which shows no signs of abating any time soon, now is the ideal time for brands to take advantage of this unprecedented marketing opportunity. Pins seen by your followers will be spread to their own followers, essentially meaning that the people to whom you are marketing become your brand’s marketers themselves, This makes it very easy for your content to go viral very quickly. Let’s face it, who hasn’t dreamed of harnessing the power of the public (and a very 21st century form of word of mouth) to build a huge audience?
In today’s increasingly overcrowded digital marketplace, search engine optimisation is now more important than ever before if you want your site to stand out from the crowd. Video content is a great way forward.
Whereas in the past a handful of keywords would do the trick, increased broadband speeds and the popularity of streaming media (an estimated 100 million people a day watch online video content) mean video is now one of the most important additions you can make to your marketing arsenal. This has as much to do with advances in the search engine technology itself as it does with the changing nature of the marketing landscape – a process which is only going to continue, making it vital that you jump on board now rather than find yourself left behind.
When you consider the advances being made by Google Labs in pattern recognition, the necessity of using video content becomes obvious for anyone wanting a boost in the markets of tomorrow.
Of course, search engine page ranking is just the beginning of your target audience’s engagement with your site. Once you have them there, you have to maintain their interest, and what better way to do that than with a slick video presentation? According to the Cisco Visual Network Index, by 2019 80% of all internet traffic will be video, making it the ideal way to connect with your customer base. And as a means of measuring how effective that connection is, video has a lot to recommend it over text. Of course, you can see how many pages a visitor has looked at but there is no way of telling how much of each of those pages they have actually read. Compare this to video, where information about how far through a piece each visitor has played is far easier to collate, making it equally useful as a tool for market research and refining your strategy.
If a picture can be said to paint a thousand words, the power of video is exponentially larger. It has a substantial effect on click-through rates, page rankings, audience interest and deal closures. If you look at the research, as well as the tangible benefits gleaned by those businesses who have already joined the video marketing boom, there really is no good reason not to get involved yourself. It’s not just sound business sense, it really is the future of online marketing.
From testimonials through to promotional videos and training produced, directed and edited by experienced, qualified experts. Increase your customer engagement and improve your search engine listings with bespoke, quality video content produced to your specifications. Contact Steve at Magnificent Stuff via e-mail or on 07723024865.
Marketing Support for organisations of all sizes.
We like to think we can help with most business objectives, just a few of the areas of marketing support we specialise in include the following:
Content marketing strategy
Small agency consultancy support
Market research – surveys, questionnaires, focus groups Subscriptions and distribution
Loyalty marketing/membership marketing
E-commerce setup and management
Readability/tone of voice
Contract Publishing – B2B and consumer
Print and publication management – full service offering (inserts, magazines, brochures, catalogues)
New business development/strategy
Commercial consultancy – advertising sales support/setup/management Subscriptions management
Distribution management/targeted placement
Search engine optimisation
Social media strategy
This list isn’t exhaustive but covers the type of work we do. For costs and more information on marketing support in-house or offsite please contact firstname.lastname@example.org or call Steve on 07723 024865
Professional Marketing Support.
You may be spending loads on marketing your business already or you may be considering advertising and are not sure of where to invest. Magnificent Stuff are running a limited promotion giving local businesses access to jargon-free, professional marketing support with London agency expertise – helping you to attract more customers for minimum costs.
You know that you need to market your business, knowing how to is a different matter entirely. Let Magnificent Stuff take that burden off your shoulders so you can get on with what you do best.
As a business owner you should be able to focus on what you’re good at – using your skills and acumen to work in, develop and refine your business product or service. At Magnificent Stuff we pride ourselves on being good at what we do too – we let your prospective customers know that you’re there, leaving you to focus on your day job.
That said we also realize that proving a Return On Investment, (that your marketing is actually working) can be difficult, especially with regards to marketing, and that’s where our Promotional Offer comes in.
We will sit down with you, formally or informally and discuss the objectives of your company – where you are, where you’d like to be (in three months, six months or five years), your visibility and your target market – and will put together a digital and hard copy of a mini marketing plan that will produce results for you. This strategy will be tailored specifically to your company and designed to maximize exposure – and hence sales in your chosen marketplace and will cost only £60.
If you like us, and want some ongoing assistance from us we will give 50% of the offer fee back to you. If you want to manage the plan yourself, that’s ok too, because we’d have worked on it together you will be able to confidently look after the marketing for your business knowing you’re reaching the right people in the right places.
So whether its social media, advertising, directory listings, market research, emails, blogs or brochures Magnificent Stuff are on hand to work one-to-one with you whether you’re a plumber, a solicitor, a dog groomer or an accountant.
For more details please contact Steve or Emma at email@example.com, by phone on 0772302485 or you can tweet us @magnificentstuf.
Magnificent Stuff are affiliate members of the Chartered Institute of Marketing and have nearly 50 years industry experience.
As we’ve discussed before there are 5 main reasons that most businesses use social networking and blogging. It’s useful to have a think about how many of these reasons apply to your company’s posts…
- To Promote
To give your business a voice, a personality and an opportunity to shout about its benefits.
- To Inspire
Inspiration gives us a push to keep going, try harder or aim higher. Inspiring messages are shared to create a ‘feel good’ feeling amongst followers
- To Entertain
If you look at our piece on The Power of a Smile you’ll see how important and cathartic smiling and laughter are for wellbeing.
- To inform
Whether it’s the latest in news, the current trend on or a nearby event social media has become an integral medium for information.
- To connect
When I joined Facebook nearly ten years ago the immediate draw for me was that it kept me in touch with friends I no longer saw in person, due to our various relocations around the globe. It instantly added a layer of valued connectivity to my day to day activities. Now I use social media and my content to connect @Magnificentstuf with other similar organisations and to help establish our brand.
Given that you and many other businesses will have ticked only number one, you might now begin to appreciate why social media can seem a very noisy, overcrowded place, and also perhaps why many tweets, posts and updates are ignored. The savvy social media user amongst us knows that appealing to points two to five on the list is the way to get noticed…so –
1) When promoting your business don’t rerun the same post advertising your service or product. Think about smarter ways to promote, use case studies, promotional offers, testimonials.
2) Look to inspire if that is your strength; people love to absorb the wisdom of Jack Canfield first thing in the morning as they start their day, and I’m sure they’ll love your wisdom or shared insights too.
3) If humour comes naturally don’t be afraid to inject comedy into your posts (just think about how your brand may be perceived – non-offensive and clean may leave a better impression!)
4) Share information that people can put to good use. One of our most successful posts to date is ‘9 natural ways to keep spiders out of your home’ – this post has nothing to do with Magnificent Stuff… It’s not in any way marketing related but it’s interesting and informative and topical. People liked and shared leading to a positive impact on Magnificent Stuff’s reputation.
5) Support and assist your community in the same way that you would your own circle of friends. Going the extra mile for others counts for an awful lot. Follow, like and share others posts. So long as it’s not a direct competitor it’s nice, good practice and reflects well on your brand to engage publicly with others.
I usually spend an hour or so on a Sunday planning content for the week ahead. I set myself a goal of writing a split percentage across each of the 5 types of content listed above and set about researching and brainstorming posts.
Some tips for content creation:
- Google national or global calendar dates so you can use these as posts.
- Design cool graphics to accompany your posts using canva.com.
- Keep or pin inspirational quotes and posts you’ve seen during the week so you can retweet or share them.
- Integrate your social media so they work succinctly (writing a post in Hootsuite that will post across all of your channels together) but me mindful that audiences will differ so sometimes the message will need to be changed, also the display of posts changes from channel to channel.
- Ask your followers what they would like to see more of.
- Review your insights to see which type of posts have been successful and generate decent levels of engagement.
For more tips, advice and content ideas contact firstname.lastname@example.org