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…and madness drives us on!

Nearly 2 years since we first set up and we’re going from strength to strength. Year on year we continue to grow followers, Likes, client base, knowledge and turnover.

Thank you for your support to date and please continue to like, share and talk about us and the work we do. No marketing is more powerful than word of mouth and personal recommendations!

Every day we face a new challenge and sometimes a new battle to juggle or beat but we genuinely love what we do and we do it because we love it.

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8 ways to ensure your website works




We all know that a well designed website can improve your company image and help to generate leads and sales. How well is your website designed though? Could yours be costing you money rather than making it?

Here are eight errors to look out for:-

1) Any music or other audio playing immediately or loading without the specific link being clicked or chosen. Guaranteed to annoy and irritate.

2) Any use of pop-up windows whatsoever. Particularly ones that fade into the background and hide behind the current browser.

3) Any ‘front-door’ page or intro that states ‘If you don’t reach website within 5 second click here’. Research shows that 25% of customers will be gone before the 5 seconds is up.

4) Badly designed from-end. Your home page should tell customers what you are about IMMEDIATELY.

5) Any type of of auto-play video, animation, scrolling, flashing text, marquee or other gimmicks. Unless you’re selling the gimmicks, of course.

6) Clashing colours, too many colours or a colour scheme not consistent with your company or brand. We have written a great article on the psychology of colour here.

7) Web pages too large for different browsers, or non-responsive sites. No-one wants to scroll horizontally. Not since 1998, and remember many of your audiences will be viewing your site from a mobile/tablet sized device

8) My pet hate. Navigation buttons which flash, drop excessive shadow, revolve, vibrate or do anything other than help the customer navigate.

Beware of anything on your site that smacks of style over effectiveness. Any navigation icon or element MUST have explicitly user-friendly text and function.

Research has shown that ALL of these design errors have a negative effect on loyalty and stickiness to your site. Why not check your website today?


Website design errors – with thanks to Red Website Design






What is a call to action or CTA?

Emarketing isn’t the only form of branded content out there. There is this popular misconception when you hear buzz phrase ‘content marketing’ blogging, email newsletters and web content instantly springs to mind. We mustn’t forget that long before digital there was print.

Content marketing has always been around, perhaps in different guises though. The advertorials, the newsletters, the members magazines and the infomercials, all forms of content marketing.

By using expert sector journalists to write features old membership publications evolved into an industry worth £4billion. Marketeers recognised the power of content to build on relationships with customers and in turn the benefit to CRM.

It’s all very well having an excellent engaging and informative newsletter, email or ad but there must be a clear and definitive sign off for the piece. The piece should almost whet the readers appetite, leave them wanting more, the ‘more’ should be the call to action (CTA) device, and should lead the reader onto doing something as a result of reading or engaging.


There are some straightforward rules for CTA’s:

1. K.I.S.S. – keep it simple stupid
Make the CTA simple, focus on one or at the most two main actions – don’t confuse or clutter the sign off.

It’s important to make the CTA standout by using contrasting colours and a smart holding device/box or button.

3. Relevance
Wherever possible make the call to action relevant it should follow on seamlessly from the feature in terms of context. If it’s possible you try to personalise it through segmentation.

4. Activate
It’s important to use activating phrases and words to encourage readers to react. Using action words, for example, “click here” or “go online to find out more” or “turn to page 7 to see more” or “call to register”. Through testing it’s possible to identify which CTA’s work most efficiently for your audience base.

5. Don’t be afraid
To have more than one CTA to a page or section. It makes perfect sense to always have the URL or social media link as page furniture but you can have others to such as read more or try this. The CTA doesn’t have to focus on the end point or sale, it can be something that aids loyalty, retention or acquisition.

The importance of trial and measurement in all marketing cannot be underestimated. In the case of CTA’s it’s key to try different words, timings, devices, placements etc.

It’s important to always have a call-to-action with every piece of marketing produced. This helps deliver and quantify Return On Investment but also drives loyalty, and acquisition.

Adapted from Original text: Under Creative Commons License: Attribution

The importance of loyalty marketing

the importance of loyalty


It costs 6-7 times more to acquire a new customer than to retain an existing one – Bain & Co.

On average, a company loses between 10% – 30% of its customers every year – McKinsey

The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics

A dissatisfied customer will tell between 9-1 5 people about their experience. Around 13% of dissatisfied customers tell more than 20 people – White House Office of Consumer Affairs