Marketing & fulfilment hub launched by Magnificent Stuff & BMS

Collaborating as marketing and fulfilment hub

Magnificent Stuff and Best Mailing Services are thrilled to announce the launch of their creative services, marketing & fulfilment hub.

marketing & fulfilment hub - collaboration of Magnificent Stuff and BMS

 

In response to growing demand, the strategic partnership will deliver a one-stop marketing & fulfilment solution for clients. Meaning both consistency and efficiencies can be passed onto clients.

“As client confidence in decent agency offering continues to be challenged, creating an exceptionally high standard of service with a trusted one-stop solution is more important than ever. Our knowledge and understanding of the industry fused with the years of experience we have between us allows us to work on some very exciting projects together. The multi-function offering means we can develop innovative solutions from initial research stage right through to fulfillment and the measurement of effectiveness. It’s a really exciting time”.

Lyn Reed, Director BMS

 

Continuing to operate under the Merlin Way address, on the perimeter of North Weald airfield in Essex, BMS have been joined on-site by creative content marketing and digital specialists, Magnificent Stuff.

 

The development of the marketing & fulfilment hub is in response to a clear and very obvious requirement to deliver clients of all sizes a fully integrated solution.

 

“You tend to find that so many local agencies are really just designers pitching themselves as a marketing agency. Where we differentiate, and offer value is by fusing design, content marketing, reputation management and now fulfillment together seamlessly to provide clients with a multi-discipline offering under one roof.”

Emma Knewstub, Director Magnificent Stuff

 

Given that BMS, who have been established for 32 years and have worked with clients including, BAFTA, LAING and Hilton, have been collaborating on a number of projects with Magnificent Stuff over the last few years making the hub feel like a very natural progression. Magnificent Stuff has been trading for 3 years and this move marks the significant growth experienced by the agency.

 

“With the re-launch of the HDCC B2B magazine we were very keen to explore how we could further expand our offering to clients. In BMS we have found not only a hugely experienced partner, but one with genuine enthusiasm, knowledge and creativity”.

Steve Chew, Co-Founder Magnificent Stuff

For more information about the hub or to contact us regarding work please call +44 1992 522452 or email info@magnificentstuff.net.

PASSION LED US HERE…

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…and madness drives us on!

Nearly 2 years since we first set up and we’re going from strength to strength. Year on year we continue to grow followers, Likes, client base, knowledge and turnover.

Thank you for your support to date and please continue to like, share and talk about us and the work we do. No marketing is more powerful than word of mouth and personal recommendations!

Every day we face a new challenge and sometimes a new battle to juggle or beat but we genuinely love what we do and we do it because we love it.

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email us at: info@magnificentstuff.net

Marketing a business – 10 excellent tips!

We love this post from accountancy firm www.Bird-luckin.co.uk with some great tips for marketing a business. We offer support, consultancy or delivery on all of the below, call Steve for a no obligation Meetup or chat.

Our favourite and sure-fire winner is networking. We know not everyone is great at networking and certainly many don’t enjoy it so we offer a hand holding service which means we coach you through do’s and dont’s in realtime, so we attend an event with you and help you represent your organisation.

Whether it’s a conference, a coffee or a presentation we can be your right hand man and help get your business noticed. Contact Steve on 07723024865 or Steve@magnificentstuff.net

 

1) Attend as many free networking events as possible

If you take a look on sites like Meetup, Eventbrite, Facebook or in any free local business magazine, you will see that there are many free networking events for businesses like yourselves. These events tend to be well attended and are a great opportunity to meet like-minded business people. While you may not get work out of the first meeting, regular attendance will mean that you are remembered when an opportunity does arise. Just don’t forget your business cards!

 

2) Offer a consultation

If you are struggling to get people through the door, offering a free initial consultation can be a great hook to get people in to see you. Once there, it is up to you to demonstrate the reasons why they need you, but chances are that if they have already come in to see you, they have a problem you can solve.

3) Optimise your website

Websites are becoming the shop window for most businesses. It is important that your website gives off the right image but also that your customers can actually find it when looking for you. Make sure that you regularly add relevant content full of keywords appropriate to your services. When marketing a business Add your site to all the free online business directories and offer to write guest content for other sites, which include a link back to your own site. Search engine optimisation basics are easy to do in-house and there are plenty of business books out there to help.

 

4) Public Speaking

There are hundreds of business conferences taking place each year and they are always on the lookout for good public speakers to come and present or run workshops during the day. It is a great opportunity when marketing a business and skillset to a captive audience and really demonstrate your knowledge and expertise.

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5) Run a free seminar

Running a free seminar or even webinar is a great way to demonstrate your knowledge to potential clients. You could partner with another local firm offering complimentary services or products to your own and run a joint event, which then gives you the opportunity to market yourselves to each other’s client bases. Publicise on Eventbrite, or get in touch with your local Chamber of Commerce who may also be able to promote the event to their members.

 

6) Brand yourself

It is important that you have a consistent brand image which conveys professionalism and attention to detail. Make sure that your business cards match your stationery, make sure your website matches your email footer and ultimately ensure that they all tie in together to form one brand identity. Don’t have your logo in different colours on different promotional items; ensure you have a corporate style that everyone in your company adheres to.

 

 7) Blog

Blogs are a great way of showing the world you are an expert in your chosen field. They are also a great way of attracting people to your website, as they will show up in search engines and bring people looking for solutions to their problems, solutions that you provide.

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8) Socialise

I am not just talking getting out and meeting people face-to-face – although that is vital – social media is a great way of generating leads for your business. Post engaging content and encourage people to join in on discussions. Comment on other professionals posts with helpful advice relating to your product or services. But most importantly, make sure you post several times a week as this is shown to increase the confidence of potential clients in your ability and encourage them to pick you over your competitors.

whats a personality trait of a poor

9) Email newsletters

Email newsletters cost nothing to send, although we would recommend using a package such as Mailchimp to make them look professional. They are a great way to keep your clients up to date with new promotions, exciting news or press releases and they allow you to put a voice to your brand. You don’t have to write lots of content and a picture speaks a thousand words. Just be sure to include a catchy title to ensure people click to open your email. Statistics show the best days to send email newsletters are Tuesdays and Thursdays between 12 and 3pm.

Mailchimp

10) Offers

So a customer has just purchased from you, do you follow this up with a call or email a few days later to make sure the customer is happy? And most importantly do you offer them an exclusive discount if they purchase a related product or service with you now? It is easier to sell to existing customers than it is to find new ones. Plus if they have just received your product or service and they are happy with it, now is a great time to offer them an incentive to buy more from you. You can even extend the offer to their friends and family and encourage them to refer you.

For accountancy support you can visit www.bird-luckin.co.uk but for more information on marketing a business contact

Steve on 07723024865 or on info@magnificentstuff.net

how to market a Business

What is content marketing?

traditional advertising and marketing is- rock star

Back in 1999 I got a job whilst in the last few months of college. I didn’t think it would be a permanent thing, just something to tide me over and to start making a dent in the vast student loans I’d accumulated.
Redwood Publishing logo
Back then REDWOOD PUBLISHING, founded by Publishing and Marketing genius Mike Potter, was a ‘contract publishing house’, specialising in creating customer magazines for the array of blue chip clients on the books. I started out working on the VOLVO account, our editor was an extremely accomplished ‘petrol-head’ journo who had previously launched TOP GEAR and his energy, enthusiasm and dedication rubbed off on us all.   We, as a team, grew incredibly passionate about the brand – We loved VOLVO.
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Back then contract publishing was the craft of writing engaging features relating to a niche or sector whilst cleverly promoting a brand. By using skilled journalists as sector experts, the customer communications delivered by the brand was actually credible. Suddenly there was more substance to a marketing campaign, customers didn’t feel they were being directly sold to by ad agencies through a whimsical 30 second ad. 
The content was compelling, believable and original and readers were encouraged to engage with features which were entertaining and informative.
Now, nearly 15 years later,  Mike Potter has sold up and moved  to Barbados, Redwood is no longer a sole player and  contract publishing has evolved from a *£200m  industry in 1999 to what is described today as **’owned media’,  and  worth in excess of £4 billion! 
The traditional contract publishing agencies are being forced to branch out and specialise in branded content across all mediums. No longer are they competing against other publishers – key players come in all forms from digital agencies to social media strategists to PR’s, ad agencies and marketeers. It seems these days everyone can write branded content, the art and skill the early adopters invested in back in the day has been heavily diluted and although only very few do it well the sector continues to thrive with ***70% of UK marketeers using content marketing.
****Content Marketing is described in WIKIPEDIA as a marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics case studies, how-to guides, question and answer articles, photos, etc
Unlike traditional advertising, content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information.” On the web, content marketing is “simply using content — news, feature, or otherwise — to commercial advantage.
According to y2m, content marketing is utilized by ad agencies to improve brand awareness and later customer acquisition.
Today, despite budget cuts, recessions and global issues the industry continues to thrive with new clients joining daily. Tried, tested and proven the power of branded content is unrivalled in terms of growing loyalty, reducing churn and acquiring new customers.
But only if it is done well and by the experts!
 
Source: *APA Member Survey/Mintel Research Consultancy 2008 & **Seven/YouGov ISBA 2013 ***State of the nation CMA/TNS 2013 ****Wikipedia

The importance of loyalty marketing

the importance of loyalty

 

It costs 6-7 times more to acquire a new customer than to retain an existing one – Bain & Co.

On average, a company loses between 10% – 30% of its customers every year – McKinsey

The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics

A dissatisfied customer will tell between 9-1 5 people about their experience. Around 13% of dissatisfied customers tell more than 20 people – White House Office of Consumer Affairs