We all know that a well designed website can improve your company image and help to generate leads and sales. How well is your website designed though? Could yours be costing you money rather than making it?
Here are eight errors to look out for:-
1) Any music or other audio playing immediately or loading without the specific link being clicked or chosen. Guaranteed to annoy and irritate.
2) Any use of pop-up windows whatsoever. Particularly ones that fade into the background and hide behind the current browser.
3) Any ‘front-door’ page or intro that states ‘If you don’t reach website within 5 second click here’. Research shows that 25% of customers will be gone before the 5 seconds is up.
4) Badly designed from-end. Your home page should tell customers what you are about IMMEDIATELY.
5) Any type of of auto-play video, animation, scrolling, flashing text, marquee or other gimmicks. Unless you’re selling the gimmicks, of course.
6) Clashing colours, too many colours or a colour scheme not consistent with your company or brand. We have written a great article on the psychology of colour here.
7) Web pages too large for different browsers, or non-responsive sites. No-one wants to scroll horizontally. Not since 1998, and remember many of your audiences will be viewing your site from a mobile/tablet sized device
8) My pet hate. Navigation buttons which flash, drop excessive shadow, revolve, vibrate or do anything other than help the customer navigate.
Beware of anything on your site that smacks of style over effectiveness. Any navigation icon or element MUST have explicitly user-friendly text and function.
Research has shown that ALL of these design errors have a negative effect on loyalty and stickiness to your site. Why not check your website today?
Website design errors – with thanks to Red Website Design
This is the first in a series of posts regarding creating a more worthwhile and profitable website for your company.
What is your website for:
There are two main types of business websites. The first is a flat brochure style website, showcasing the best your organisation has to offer, it can include some testimonials and will have clear calls to action. The other is a site that engages visitors and generates leads. It attracts interest and offers solutions and advice to visitors initiating a relationship.
Your website is the hub of business communication and the home of all of your valuable content. It’s critical that the look, feel and tone of voice are reflective of all that your organisation stands for and the products/services you offer. The traffic driven to your site will have been directed from all areas so it is important to make sure your website has a strong and clear identity.
Although your website is about you and your business it needs to be written and designed from the customer’s point of view, so instead of writing about ‘what we do’ focus on ‘ here’s how we can help you’.
The content on your website, as well as that posted in social media or shared on others blogs is all integral to your brand. It is there fundamentally to engage and inspire. To endorse your expertise in a sector, to help build trust and to get customers inspired and enthused about you. Smart and cleverly produced content will encourage customers to talk about you and will ensure that you are front of mind when they are ready to make a purchasing decision.
A good website with well constructed editorial will pull in leads and convert them to sales.
The 3 main objectives of a content focused business website?
1. To attract potential customers and retain existing ones
2. To navigate them to the most relevant areas of the site, and
3. To engage prospects and start to build a relationship with them.
In the next post we will look at the key elements that make a smarter business website.